Senior Director, Growth Marketing

Hourglass Cosmetics•West Hollywood, CA

23h•Hybrid

About The Position

Hourglass Cosmetics is a vegan and cruelty-free luxury beauty brand, recognized for its high-performance products and commitment to animal welfare. The company is seeking a strategic, growth-focused leader to manage its global growth marketing function. This role involves setting strategy, budget, and organizational structure for brand and performance media, digital ad creative, and Retailer.com strategy. The ideal candidate is an experienced operator who can set a long-term vision, lead a team, and is proficient in data analysis and paid media measurement.

Requirements

Minimum 10 years of experience in growth or performance marketing, with demonstrated ownership of strategy, budget, and team leadership.
Strong working knowledge of both brand and performance media channels, including CTV, OOH, social, audio/podcasts, paid search, and paid social.
Working knowledge of measurement solutions such as MMM, MTA, and incrementality testing, and comfort using them to guide media mix and investment decisions.
Proven track record directly managing and developing a team of marketers and/or creative professionals.
Track record owning a media budget of meaningful scale, with accountability for CAC, LTV, and ROAS targets.
Strong working fluency across paid social, paid search, and analytics platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads, Google Analytics or comparable).
Comfort overseeing digital ad creative production.
Strong executive presence — comfortable building and presenting strategic narratives to senior leadership and cross-functional stakeholders.
Self-starter who thrives in fast-paced, entrepreneurial environments and is equally comfortable setting strategy and rolling up their sleeves.
Must be able to work from the Corporate Office at least 60% of the time.

Nice To Haves

Experience in luxury or beauty DTC ecommerce is a plus.

Responsibilities

Own the strategy, budget, and roadmap for Hourglass’ global growth marketing function, including paid media, Retailer.com digital strategy, and digital ad creative.
Define and lead upper- and mid-funnel brand media strategy across various channels to build brand equity and support acquisition goals.
Directly manage and develop a team of marketers and creative talent, providing coaching and performance management.
Manage the full media budget, forecasting investment, defending spend against targets, and reallocating dynamically based on performance.
Oversee the total measurement framework, including MMM, MTA, and incrementality testing, to inform media mix decisions.
Set the strategic agenda for experimentation and channel expansion, evaluating new platforms and tools.
Shape creative strategy through media insights, optimizing storytelling for platform behavior and performance.
Serve as the lead growth marketing voice in cross-functional planning with Creative, Ecommerce, Trade Marketing, and Finance.
Partner with the VP of Ecommerce and Creative Director to ensure a cohesive customer journey from ad exposure to on-site conversion.
Partner with global and regional trade marketing teams to determine strategic Retailer.com support.
Partner with retail and consumer engagement teams to build holistic media systems across paid, owned, and earned channels.
Present growth marketing performance, insights, and strategic recommendations to senior leadership.
Build and scale team processes, reporting standards, and organizational structure.