VP, Copywriter - Investment Marketing Content

BNY•Boston, MA

8d•$81,000 - $130,000

About The Position

Vice President, Senior Copywriter At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of VP, Senior Copywriter at BNY Investments to join our North American Marketing team. This role will be based in Boston. In this role, you'll be integral to crafting the copy development process across the BNY Investments platform. You'll also shape the messaging, tone, and storytelling that bring BNY Investments' capabilities and value propositions to life. The ideal candidate must possess deep financial services experience, a strong command of integrated marketing communications and a real talent for turning complex ideas into clear, compelling narratives.

Requirements

Strong organizational skills along with the ability to meet deadlines and communicate clearly with stakeholders.
Strong command of investment topics as well as a keen sense of business and sales priorities.
Comfortable writing in both a retail and professional tone with a strong financial services vocabulary.
Strategic and creative thinker with extraordinary attention to detail.
Ability to work independently and manage multiple projects across teams.
Excellent interpersonal and communication skills; build strong, positive relationships with key external and internal partners.

Nice To Haves

Experience in investment writing, SEO optimization and creative content experience (such as infographics, video and audio) preferred.
Experience with Adobe Workfront is beneficial.

Responsibilities

Copy Development & Strategy: Lead creation and refinement of copy for platform marketing materials, including one-pagers, web content, social assets, emails and event collateral.
Brand & Tone Consistency: Act as the “voice of clarity”—ensuring messaging is consistent, jargon-free and aligned with the firm's clear language standards.
Collaboration & QA: Partner with designers, digital asset managers and marketing leads to review and QA hundreds of content assets for alignment in tone, structure and visual presentation.
Process & Governance: Help establish copywriting workflows, approval processes and AI-supported structures for ongoing consistency and scalability.
Cross-Functional Support: Work closely with leadership and stakeholders to evolve messaging frameworks, value propositions and brand toolkits

Benefits

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
We provide access to flexible global resources and tools for your life's journey.
Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

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