Content Writer Copywriter Senior: Marketing Department

Hoag • Costa Mesa, CA

1h

About The Position

The Senior Content Writer-Copywriter plays a key role in developing high-quality and engaging content that educates, informs, and inspires our target audience. The Sr Content Writer-Copywriter’s work will enhance brand reputation, establish thought leadership, and drive loyal readership and Hoag community engagement.
Creative/Brand Design Team: The Senior Creative Producer is a high-performing creative and content leader who partners closely with the Creative Director to drive the development of compelling, accurate, and brand-aligned marketing content. This role blends copywriting, editing, and creative production with a deep understanding of how a modern marketing team operates.

Hoag Memorial Hospital Presbyterian is a nonprofit regional health care delivery network in Orange County, California, consisting of three acute-care hospitals with sixteen urgent care centers, eleven health centers and a network of more than1,800 physicians, 100 allied health members, 8,000 employees, and 2,000 volunteers. More than 30,000 inpatients and 550,000 outpatients choose Hoag each year.
For over 70 years, Hoag has delivered a level of personalized care that is unsurpassed among Orange County’s health care providers. Since 1952, Hoag has served the local communities and continues its mission to provide the highest quality health care services through the core strategies of quality and service, people, physician partnerships, strategic growth, financial stewardship, community benefit and philanthropy.
Hoag offers a comprehensive blend of health care services including six institutes providing specialized care in the areas of cancer, heart and vascular, neurosciences, women's health, orthopedics, and digestive health through our institutes.
Hoag was the highest ranked hospital in Orange County in the 2024-2025 U.S. News &World Report, the only Orange County hospital ranked in the top 10 for California. The organization was ranked the #5 hospital in the Los Angeles Metro Area and the #10 hospital in California.
To learn more about Hoag’s awards and accreditations, visit: https://www.hoag.org/about-hoag/awards-accreditations/.
Hoag is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Hoag is committed to the principle of equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. Hoag hires a diverse group of people in a manner that allows them to reach their full potential in the pursuit of organizational objectives.

Responsibilities

• Craft compelling content for diverse platforms, including websites, blogs, social media, emails, podcasts, and videos.
• Conduct thorough research on healthcare topics and trends, collaborating with industry professionals to ensure accuracy, relevance, and insight.
• Write clear, engaging copy that reflects our brand voice and style, refining brand tone guidelines for ongoing improvement.
• Spearhead comprehensive content strategy, overseeing planning, creation, distribution, and analysis for optimal performance.
• Lead creative initiatives to shape innovative marketing campaigns, ensuring alignment with brand objectives.
• Optimize content for search engines (SEO) to increase organic traffic and improve rankings.
• Proofread and edit content to ensure grammatical accuracy, clarity, and adherence to brand guidelines.
• Stay updated on industry regulations, compliance requirements, and best practices to ensure content meets legal and ethical standards.
• Monitor and analyze content performance using analytics tools, identifying areas for improvement in content strategy.
• Stay current on emerging healthcare trends, patient needs, and industry advancements, generating content ideas to remain ahead of the curve.
• Lead the content strategy and planning sessions with creative design and marketing teams, bringing creative ideas and unique perspectives.
• Assist in managing and updating website content, ensuring accuracy, relevance, and a positive user experience.
• Perform other assigned duties.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees