Content Writer Copywriter Senior: Marketing Department

Hoag • Costa Mesa, CA

9h

About The Position

The Senior Content Writer-Copywriter plays a key role in developing high-quality and engaging content that educates, informs, and inspires our target audience. The Sr Content Writer-Copywriter’s work will enhance brand reputation, establish thought leadership, and drive loyal readership and Hoag community engagement.

Requirements

• Bachelor's degree in English, journalism, communications, healthcare, or a related field. Equivalent work experience will also be considered.
• Minimum of 7 years’ experience in copywriting and content creation.
• Proven work experience as a Content Writer, with a strong portfolio showcasing your writing skills.
• Excellent writing and editing skills, with a keen eye for detail and the ability to convey complex healthcare information in a clear and concise manner.
• Familiarity with SEO principles and best practices to optimize content for search engines and increase organic traffic.
• Ability to work independently and meet deadlines while maintaining a high level of quality and attention to detail.
• Ability to adapt to a fast-paced and dynamic healthcare environment and stay up to date on marketing trends.
• Excellent customer services skills and attitude
• Organizational and time management skills
• Superior verbal and written communication skills
• Independent self-starter: must be able to set assignment priorities, work independently within established guidelines, and maintain confidentiality.

Nice To Haves

• Knowledge of healthcare regulations, compliance requirements, and privacy guidelines is a plus.
• Knowledge of healthcare terminology, medical concepts, and patient care practices to effectively communicate healthcare information to diverse audiences.
• Strong research skills to gather information from credible sources and ensure accurate and up to date content.
• Proficiency in using content management systems (CMS) and familiarity with basic HTML formatting.
• Strong organizational and multitasking skills, with the ability to manage multiple content projects simultaneously.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Passion for healthcare and a genuine interest in staying informed about industry trends, advancements, and patient needs.

Responsibilities

• Craft compelling content for diverse platforms, including websites, blogs, social media, emails, podcasts, and videos.
• Conduct thorough research on healthcare topics and trends, collaborating with industry professionals to ensure accuracy, relevance, and insight.
• Write clear, engaging copy that reflects our brand voice and style, refining brand tone guidelines for ongoing improvement.
• Spearhead comprehensive content strategy, overseeing planning, creation, distribution, and analysis for optimal performance.
• Lead creative initiatives to shape innovative marketing campaigns, ensuring alignment with brand objectives.
• Optimize content for search engines (SEO) to increase organic traffic and improve rankings.
• Proofread and edit content to ensure grammatical accuracy, clarity, and adherence to brand guidelines.
• Stay updated on industry regulations, compliance requirements, and best practices to ensure content meets legal and ethical standards.
• Monitor and analyze content performance using analytics tools, identifying areas for improvement in content strategy.
• Stay current on emerging healthcare trends, patient needs, and industry advancements, generating content ideas to remain ahead of the curve.
• Lead the content strategy and planning sessions with creative design and marketing teams, bringing creative ideas and unique perspectives.
• Assist in managing and updating website content, ensuring accuracy, relevance, and a positive user experience.
• Perform other assigned duties.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level