VP Sales, Media

NielsenIQ•New York, NY

12d•$117,500 - $200,000•Hybrid

About The Position

The VP Sales will drive sales initiatives for MRI-Simmons’ Insights, Planning, and Advanced Advertising business, including solutions for data enrichment, multi-currency media planning, and activation. The role works collaboratively with the Media vertical to develop new sales opportunities, lead or participate in Advanced Advertising presentations, contribute to new product initiatives, and negotiate and finalize contracts for new business, upsells, and renewals. The VP Sales identifies business opportunities and partners with sellers across media, agencies, and audience-based marketplaces. The role also works with Product, Commercial, Operations, Development, and Client Service teams to shape solutions, determine data and software delivery needs, and fulfill client and contractual requirements. The position contributes to go-to-market strategy and supports colleagues on advanced, data-driven opportunities.

Requirements

Bachelor’s degree.
10–15 years of experience in sales or business development roles in marketing research, Advanced Advertising, or data-driven sales within the media industry.
Strong network in the Advanced Advertising sector, preferably within media.
Ability to communicate the value of advanced data solutions to clients and understand their needs.
Strong understanding of the Digital/Advanced Advertising ecosystem.
Expertise in using and applying MRI-Simmons data to new advanced television partnership opportunities.
Strong communication skills for working across teams and with external parties.
Collaborative, team-oriented approach.
Exceptional relationship-management skills, including experience building relationships with key stakeholders, executive-level clients, and colleagues.
Strong negotiation skills and ability to understand and implement complex contracts and agreements.
Excellent consultative selling skills.
Ability to use knowledge of partners’ industries to identify opportunities and make strategic recommendations.

Nice To Haves

Strong book of contacts and relationships, ideally with media and streaming companies.
Familiarity with Challenger sales methodology and MEDDICC.

Responsibilities

Develop new sales opportunities for MRI-Simmons’ Insights, Planning, and Advanced Advertising business.
Lead or participate in Advanced Advertising presentations and help develop new product initiatives.
Negotiate, execute, and set commercial terms for renewals, new business, and upsell opportunities, managing deals from presales and proposal through closing.
Collaborate with Product, Commercial, and Operations leads to curate client input and help develop and prioritize new or upgraded solutions.
Manage internal sales processes, including keeping CRM data current, executing sales orders, and ensuring payments are received.
Work with Operations, Development, and Client Service to determine data or software requirements and resources needed for delivery.
Provide guidance and expertise to colleagues on advanced, data-driven opportunities.
Ensure client and partner reporting requirements are met and contractual obligations are fulfilled.
Help define the go-to-market strategy and promote new product initiatives.
Identify business opportunities and partner with sellers across media, agency, and audience-based marketplaces.

Benefits

Comprehensive healthcare plan, including medical, prescription drug, dental, and vision coverage.
Flexible spending accounts and a Health Savings Account, including company contributions.
Life and AD&D insurance.
401(k) retirement plan with company matching contributions.
Disability insurance.
Tuition reimbursement.
Discretionary paid time off program.
11 paid holidays.
Flexible working environment.
Volunteer time off.
LinkedIn Learning.
Employee Assistance Program (EAP).
Industry-leading parental leave.
Education support.
Sales-based incentive or performance-based bonus.