VP, Sales Strategy & North American SPF

Canfor•Vancouver, BC

6d•CA$250,000 - CA$275,000•Onsite

About The Position

Reporting to the Senior Vice President, Sales & Marketing (SVP), the Vice President (VP) leads global sales strategy and the Canadian sales operations and logistics for North American SPF. The role oversees stakeholder relations, business planning, and market intelligence, while contributing to enterprise-wide strategic planning. The VP leads a high-performing Canadian sales and logistics team and collaborates with global sales leaders to develop and execute the annual strategic sales plan, strengthening market position and customer value. A key member of the executive leadership team, the VP ensures alignment between sales strategy, market priorities, and overall business objectives. This role is also a designated succession candidate to the SVP, with evaluation focused on leadership capability, strategic thinking, and readiness to grow into the role.

Requirements

20+ years of progressive leadership experience in the global wood products industry or related sectors
Deep expertise in lumber, engineered wood products, or comparable commodities.
Strong financial acumen and experience leading in cyclical markets.
Proven leadership in sales, marketing, and commercial strategy.
Strong knowledge of global markets, supply dynamics, and competitive factors.
Experience in pricing, negotiations, and stakeholder management.
Strong abilities in strategic planning, budgeting, and performance management (including KPIs).
Understanding of logistics, transportation, and supply chain coordination.
Experience partnering with executive leadership and Boards.
Strong analytical and technology skills to support data-driven decisions.
Strategic, results-oriented leader with strong business judgment.
Effective in both strategic and hands-on leadership contexts.
Exceptional communication, influencing, and relationship-building skills.
High integrity, accountability, and professionalism.
Collaborative mindset with strong problem-solving and decision-making capabilities.
Ability to manage complexity, competing priorities, and change.

Responsibilities

Lead sales and logistics operations for North American SPF, including planning, execution, and performance management.
Develop and execute sales and marketing strategies across domestic and global markets.
Oversee forecasting, budgeting, business planning, and price forecasts.
Establish pricing strategies aligned with market conditions and inventory levels.
Lead logistics and transportation to optimize delivery performance and profitability.
Partner with mills and product teams to incorporate customer insights and enhance product value.
Monitor market trends, policy developments, and competitor activity; provide insights to senior leadership.
Represent the Company with customers, markets, and internal stakeholders (including travel as required).
Set clear objectives, performance standards, and accountability for the team.
Build and sustain a high-performing, ethical, and inclusive work environment.
Develop and mentor senior leaders, including succession and talent planning.
Drive operational efficiency, reporting improvements, and data-informed decision-making.
Champion Canfor’s values, continuous improvement, and innovation.
Contribute to enterprise strategic planning, including short and long-term objectives.
Deliver regular updates to the SVP and Board on performance and strategic progress.
Provide strategic insight on key business decisions and transactions (M&A, divestitures, integration).
Identify and mitigate business risks.