VP Sales, Programmatic & Data Solutions

Fluent•New York, NY

1d•Hybrid

About The Position

Fluent's Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first-party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and platforms to activate high-quality audiences across programmatic, social, CTV, and beyond. Our clients leverage Fluent's data to drive performance, precision, and compliance across campaigns particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we're seeking a senior, consultative sales leader who can accelerate adoption across all verticals, own a growing book of business, and help shape the commercial strategy of this division. The Opportunity We are seeking a VP Sales, Programmatic & Data Solutions to serve as the senior commercial leader for our programmatic and data business. This is not a pure business development role it requires an individual who blends the instincts of a consultative seller with the strategic mindset of a long-term account steward. You will build and own a strong pipeline, develop and deepen relationships with agencies, brands, and platforms, and play an active role in internal cross-functional alignment to ensure client success from first conversation through ongoing partnership. The ideal candidate has existing, active relationships across media agencies and programmatic platforms, understands how to work both sides of the table, and can earn trust at the executive level. You will operate with entrepreneurial autonomy while collaborating closely with product, operations, and marketing to craft solutions that are differentiated, compliant, and built for scale. This is a hybrid role for those in the NYC area, but open to remote for those not in NYC.

Requirements

8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking
Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms
Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV
Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance
Ability to operate as a trusted internal collaborator strong communication with product, ops, and leadership teams
Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level
Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment

Nice To Haves

Experience selling into regulated verticals including Healthcare, Pharma, or Financial Services
Familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
Background in data marketplace workflows, custom segment creation, identity resolution
Prior experience at a data company or media company with a first-party data asset

Responsibilities

Build and maintain a robust, self-sourced pipeline through proactive outreach, industry relationships, and a consultative sales process
Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close
Establish and hit quarterly and annual revenue targets aligned to division growth goals
Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships
Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces)
Position Fluent as a strategic data partner not a vendor within client and agency planning cycles
Secure early-stage inclusion in media planning conversations, RFPs, and annual budget cycles
Attend and represent Fluent at key industry events, conferences, and agency summits
Own client relationships post-sale, serving as an ongoing strategic partner and point of escalation
Identify upsell, cross-sell, and renewal opportunities across your book of business
Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients
Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams
Serve as a voice of the market internally translating client feedback into product, packaging, and go-to-market insights
Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical-specific solutions
Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities
Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage