VP, Sales & Marketing

Smith Douglas Homes•Raleigh, NC

21h•Onsite

About The Position

Smith Douglas Homes is seeking an experienced, results-driven Vice President of Sales & Marketing to lead our Raleigh Division's sales and marketing operations. This is an exciting opportunity for a strategic sales leader who is passionate about developing high-performing teams, driving business growth, and delivering an exceptional homebuying experience. As Vice President of Sales & Marketing, you will play a critical role in shaping the division's success by developing and executing sales and marketing strategies, maximizing community performance, and partnering with division leadership to achieve business objectives. The ideal candidate brings a strong background in new home sales leadership, a deep understanding of the residential homebuilding industry, and a proven ability to inspire teams, drive results, and identify opportunities for continued growth.

Requirements

7+ years of new home sales experience within the residential homebuilding industry.
3 – 5+ years of progressive sales leadership experience, including managing, coaching, and developing high-performing sales teams.
Strong understanding of new home sales, marketing strategies, pricing, competitive market analysis, and community operations.
Demonstrated experience leading, coaching, and developing sales professionals and teams.
Proven ability to establish sales goals, analyze performance metrics, and implement strategies to achieve business objectives.
Excellent communication, relationship-building, problem-solving, and organizational skills.
Ability to collaborate effectively with executive leadership and cross-functional business partners.

Nice To Haves

Bachelor’s degree in Business, Marketing, Real Estate, Professional Sales, or a related field.
Active North Carolina Real Estate Broker's License.
Experience using HubSpot CRM to manage sales pipelines, track leads, monitor sales activity, and analyze sales and marketing performance.
Experience leading sales and marketing operations for a production homebuilder.
Experience with new community launches, product positioning, and strategic pricing.
Formal training in sales leadership, coaching, and marketing techniques.
Experience managing multiple communities and developing high-performing sales organizations.

Responsibilities

Develop and execute comprehensive sales and marketing strategies that drive revenue, profitability, market share, and community performance.
Establish and monitor sales, closing, and traffic goals, ensuring alignment with division and company objectives.
Analyze market trends, competitive activity, buyer preferences, and community performance to identify opportunities and optimize sales strategies.
Partner with division leadership to evaluate new land opportunities, recommend product offerings and options, and establish competitive, profitable pricing strategies.
Oversee marketing initiatives, including digital advertising, community promotions, model home merchandising, and online listings, to maximize traffic and lead generation.
Lead, coach, and develop a high-performing sales and marketing organization focused on accountability, continuous improvement, and exceptional results.
Recruit, hire, train, and manage key departmental leaders and team members, including Sales Management, Marketing, and Closing Coordination.
Foster a positive, results-oriented team culture that emphasizes professional development, collaboration, and customer satisfaction.
Ensure consistent sales training, coaching, and development initiatives that strengthen selling skills, prospecting effectiveness, broker relationships, and lead conversion.
Monitor team performance, provide actionable feedback, and implement strategies to improve productivity and sales effectiveness.
Collaborate closely with the Division President and leaders in Construction, Land, and other departments to achieve sales, closing, and profitability objectives.
Lead sales and marketing efforts associated with new community launches, ongoing community operations, and successful community closeouts.
Participate in community performance reviews and provide strategic recommendations to improve sales pace, inventory positioning, and profitability.
Coordinate with Construction and Land teams to stay informed of lot availability, development timelines, construction schedules, and product changes.
Ensure communities, model homes, sales offices, and inventory homes consistently reflect Smith Douglas Homes' quality and presentation standards.
Partner across departments to resolve customer concerns, improve processes, and deliver an outstanding experience throughout the homebuying journey.
Champion company initiatives and cross-functional collaboration that strengthen operational efficiency and overall division performance.