VP Sales & Marketing

MediaNews Group•San Jose, CA

8d•$200,000 - $225,000•Onsite

About The Position

The Bay Area News Group is seeking a VP of Sales and Marketing to join their senior leadership team. This role is pivotal in connecting businesses with their target demographics and driving revenue growth through new opportunities and tactics. The VP will lead a team of sales and marketing professionals, focusing on their training and development to help them achieve their career goals. The ideal candidate will collaborate with marketing, product, and editorial teams to create go-to-market strategies, enhance client relationships, expand partnerships, and strengthen the company's market position. This is an in-person role located in the Bay Area.

Requirements

Minimum of 15 years of sales experience, including leadership experience, within media or publishing organizations, with a track record of being able to hit and exceed sales goals.
Demonstrable success with strong, established executive-level relationships.
Proven track record of growing revenue through new-product development, marketing, branding, and developing new partnerships, specifically working to solve client challenges with custom solutions.
Fluency with sales analytics and CRM best practices to effectively track, manage, and optimize client relationships.
Familiarity with selling both print and digital media products, including display, newsletters, audience extension, and branded content.
Proven ability to meet or exceed goals through persistence, organization, and follow-up.
Strong communication and presentation skills; confidence when speaking with clients, prospects, and internal stakeholders.
Exceptional organizational skills and detail orientation, with a proven ability to prioritize, multitask, and deliver high-quality work under tight deadlines.
High energy, enthusiasm, and a collaborative, team-oriented mindset.
Must possess and maintain a valid driver’s license and have reliable transportation.
Willingness to submit and pass a full pre-employment background check and MVR.

Responsibilities

Meet or exceed monthly, quarterly, and annual individual revenue goals by partnering with the sales team to grow the existing base of business and proactively prospect new business.
Develop a deep understanding of clients' businesses, priorities, and challenges, and utilize that knowledge to create partnerships that drive value for clients.
Expertly articulate and position our brand, audience, and product portfolio—including digital display, branded content, and programmatic solutions—to prospective partners.
Maintain a rigorous sales pipeline while delivering accurate, data-driven insights to senior leadership.
Champion a culture of data-informed decision-making by leveraging analytics to prioritize sales efforts and improve market penetration.
Incorporate AI into research workflows for identifying relevant sales opportunities and contacts.
Work with marketing and sales strategy to create effective and compelling sales materials, proposals, and RFP responses.
Monitor the revenue pipeline and leads, adjusting as necessary for sustainable growth.
Collaborate with Finance and Marketing teams on messaging, pricing strategies, and business models for achieving revenue goals.
Drive between Bay Area offices across the market and represent the company at community events.