VP Sales & Marketing

Ashton WoodsPhoenix, AZ
Hybrid

About The Position

Ashton Woods is a leading home builder with a focus on innovation and design. The company operates under two brands: Ashton Woods, known for curated, inspired homes, and Starlight Homes, which builds affordable homes for first-time buyers. Ashton Woods has a strong track record of industry awards and is committed to shared values of integrity, trail blazing, bold action, collective compassion, and unconditional respect. Headquartered in Atlanta, Georgia, the company sells homes in multiple major markets across the United States. This position, reporting to the Division President, is responsible for the overall sales metrics, recruitment, retention, and development of sales professionals to achieve business plan goals.

Requirements

  • Five to ten years’ experience as a high level sales and marketing manager with a volume builder focusing doing at least 400+ units per year.
  • Managed a team of both Sales Consultants and Front-Line Sales Leaders (Area Sales Managers/General Sales Managers)
  • Experience in a highly focused Customer Engagement and Satisfaction model
  • Entrepreneurial spirit and creative thinker
  • Computer Literacy with proficiency in CRM/Sales Performance Management systems
  • Market Analysis (to include supply/demand and demographic).
  • Must be able to use word processing, e-mail, spreadsheets, presentation (PowerPoint), database and newsletter (Adobe) software for advanced internal and external communications, creation of reports and presentations and database maintenance.
  • Ability to review, analyze and interpret information as well as trouble-shoot to solve problems.
  • Knowledge of business English and ability to communicate patiently and professionally with both internal and external customers both orally and in writing.
  • Ability to multi-task and prioritize several tasks without compromising quality of work or mission deadlines.
  • Ability to adapt in a changing workplace.
  • Computer literacy, proficiency with Outlook, Excel, Word, Power Point and ability to learn new programs as needed.
  • Knowledge of sales processes, procedures and concepts required.
  • Ability to multi-task and prioritize several tasks without compromising quality of work or mission deadlines.
  • Proven organizational skills in a high paced work environment.
  • Ability to drive an automobile for required travel
  • Requires occasional lifting up to 20 pounds.

Nice To Haves

  • Prefer experience at VP level leading sales leadership and department.
  • Master’s degree in business or related field preferred.

Responsibilities

  • Drive a superior system and culture of accountability and performance that beats sales goals with maximized profits from robust processes, competitive sales incentives, and superior sales skills execution.
  • Obtain the Division budgeted sales and closing objectives at or above the budget.
  • Recruiting, hiring, training, development, and retention of sales talent; and execution of compensation and reward programs.
  • Leveraging technology tools and systems (CRM/marketing automation, Dynamic Builder/LMS/Sales Performance).
  • Competitive analysis/strategic, product positioning and supply/demand analysis, product evaluation/design; and market segmentation.
  • Merchandising (models/signage/collateral materials/advertising) development and implementation.
  • Customer Demographic Analysis, web marketing, and marketing/budget development and Control.
  • Build and maintain a disciplined sales force that sells homes, enhances operational efficiency with clean contracts and promotes customer satisfaction.
  • Ensure Sales Consultants actively aid the building and administrative teams to reduce cycle time and minimize conflicts with customers.
  • Manage our marketing process and ensure that the objectives of the Marketing Manager are met.
  • Provide the Division President with timely and accurate market data for new land purchases and the development of our sales strategy.
  • Maintain training level in the sales processes as delineated in corporate shops. Train our sales department regularly to enhance both selling skills and our ability to set customer expectations.
  • Manage the customer care process from point of sale through closing. Ensure we comply with established procedures and customer walk schedule.
  • Maintain a corporate satisfaction score above 90%. Develop cutting edge product that is both saleable and cost efficient. Participate in the entire development process to include prototype walk refinements.
  • Administer the contract process to ensure a quick start time in accordance with our division procedures and to reduce contract ambiguities that lead to customer disputes.
  • Manage fixed expenses within budget.
  • Other duties as assigned.
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