VP, Sales & Go-to-Market, EV Platform

Edible Arrangements, LLC • Atlanta, GA

39d • Onsite

About The Position

BroadPeak Mobility, an Atlanta-based electric vehicle company backed by BroadPeak Investment Group, is hiring its founding sales leader. This individual will be responsible for building relationships, closing fleet accounts, signing franchise and dealer partners, and developing brand and corporate partnerships to expand BroadPeak Mobility's electric vehicles across the United States. BroadPeak Mobility is launching a new electric vehicle company focused on last-mile delivery and commercial fleet operations, designing, assembling, and distributing purpose-built electric delivery and utility vehicles through a Georgia assembly operation and a nationwide franchise and dealer network. Their vehicles serve B2B fleet operators needing reliable, zero-emission solutions for last-mile delivery, golf, agriculture, campus logistics, commercial property, and the trades. Vehicles can be private-labeled with the customer's brand, colors, and livery. The company partners with an EV manufacturing specialist with over 25 years of production experience and active assembly operations internationally. Vehicles are assembled in Georgia to U.S. specifications and sold nationwide. This is a founder-backed venture with patient capital, prioritizing certification, then channel, then growth.

Requirements

• Ideal background: experience in the EV, low-speed-vehicle, golf cart/PTV/utility-vehicle, or commercial last-mile world with a working network in dealer, distributor, franchise, or fleet-buyer circles.
• Demonstrated personal track record of closing B2B relationships through direct, in-person effort across fleet accounts, dealer or franchise networks, and brand or corporate partnerships.
• 7–12+ years of direct sales or business development experience in automotive, EV, fleet, equipment, or adjacent industries, carrying and closing your own pipeline.
• Experience developing brand or corporate partnerships with large fleet operators, QSR chains, logistics companies, or similar organizations.
• Experience in franchise sales or dealer development.
• Deep familiarity with at least two of the target verticals listed (last-mile delivery, golf courses and resorts, agriculture, campus and facility, trades and small business, government and municipal).
• Genuine willingness to travel extensively.
• Comfortable being the only salesperson in the building in Year 1; ability to build the process as you go.
• Logistics exposure: experience in freight, parcel, or last-mile logistics operations is a strong plus.

Nice To Haves

• Golf/LSV, agricultural equipment, or last-mile logistics experience is a strong plus.
• Candidates with hands-on exposure to large-scale electric fleet deployments bring directly transferable expertise in EV fleet scale-up, route economics, and B2B commercial relationships.

Responsibilities

• Direct fleet sales: personal relationships and signed agreements with fleet operators across all six target verticals.
• Brand and corporate partnerships: identify, pitch, and close large brand partners who want to deploy private-labeled vehicles at scale across their operations.
• Franchise and dealer network development: prospect, pitch, sign, and onboard new franchise and dealer partners across all fifty states; own territory economics and franchisee commercial relationships.
• Sales pipeline and CRM: own the full funnel from cold outreach to signed agreement to delivered vehicle.
• Deal execution: carry opportunities from first conversation to signature, coordinating with the EVP and Chairman on terms and structure.
• Go-to-market materials: sales decks, ROI calculators, product sheets, private-label configuration guides, and customer case studies.
• Trade show presence and industry event representation: be the external face of the company in the market.
• Field intelligence: surface what buyers in each vertical actually want, need, and object to, and translate that into input for pricing and positioning.

Benefits

• Competitive base salary with a performance-driven commission and bonus structure tied directly to units sold, brand partnerships signed, and franchise and dealer agreements closed.
• Equity participation available for the right candidate.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed