VP Sales - Brands Direct

Genius Sports•New York, NY

1d•$220,000 - $240,000•Hybrid

About The Position

Genius Sports is a company that leverages next-gen technology and live data to create immersive, interactive, and personalized sports experiences for fans worldwide. Their Advertising Solutions team transforms live sports data into targeted advertising opportunities across various platforms. This role focuses on building and leading the Brands Direct business, managing relationships with advertisers who buy media in-house and the top 100 brand advertisers, working alongside agency sales teams for an integrated client approach.

Requirements

10+ years selling advertising, ad-tech, or media to brand advertisers.
At least 3 years in a sales leadership role carrying a team number.
Demonstrable success selling directly into brand-side marketing organizations (CMOs, Heads of Media, etc.).
Track record of personally closing seven-figure annual brand-direct deals and developing reps who do the same.
Strong, current relationships across the top 100 brand advertisers in key categories.
Proven ability to coordinate with agency sales teams on joint pursuits.
Deep fluency in the modern media stack (CTV, programmatic, social, addressable, attention/measurement, brand-side P&L).
Comfort selling complex, data-driven products.
Operating discipline: forecast accuracy, CRM hygiene (HubSpot or Salesforce), pipeline management, and a point of view on brand-side sales process.

Nice To Haves

Experience selling sports media, sports data, or fan-engagement products directly to brand advertisers.
Background in CTV, programmatic, or attention/outcomes-based media sales to brand-side buyers.
Experience running a coordinated brand-and-agency sales motion alongside a holdco or agency sales organization.

Responsibilities

Own and grow brand-direct revenue, including net-new and expansion across brands that buy media in-house and the largest 100 brand advertisers.
Personally lead strategic brand-direct deals from discovery to contracting at the CMO/Head of Media level.
Develop segmentation strategies for brands (in-house, agency-led, hybrid) and tailor Genius Sports' approach for each.
Translate the 'Moments' framework (Pre-Game, In-Game, Post-Game) into brand-side narratives focused on audience, outcomes, brand lift, and creative effectiveness.
Coordinate with the agency sales team on the top 100 brands, co-owning joint account plans and collaborating on pitches and proposals.
Serve as the brand-side voice in pricing, packaging, and creative discussions.
Run a cross-team operating cadence with agency VPs for seamless handoffs, shared credit, and customer experience.
Hire, coach, and retain a high-performing team of Brand Account Representatives.
Set standards for prospecting, pitch quality, account planning, and forecast discipline.
Run a weekly operating cadence including pipeline reviews, account reviews, deal inspection, and forecast calls with coaching.
Operate the CRM and forecast with accuracy (within ±10%).
Partner cross-functionally with Marketing, Product, Insights, and Ad Ops.
Represent Genius Sports at brand-attended industry events.