Brands Innovation Manager
About The Position
This role is responsible for accelerating digital print adoption and driving measurable revenue growth with leading brands, retailers, and commercial e-commerce players across the US packaging ecosystem. The successful candidate will operate at the intersection of brand engagement, packaging innovation, creative campaign activation, and digital supply chain transformation. This is a senior, externally facing commercial role requiring deep packaging expertise, strong market connectivity, and the ability to convert strategic conversations into scalable digital print volume. The role requires a highly connected packaging professional who can engage brand owners, marketers, procurement leaders, packaging development teams, supply chain executives, agencies, co-packers, converters, and print service providers. The individual must be able to identify high-value opportunities, shape compelling business cases, influence senior stakeholders, and drive opportunities from concept to pilot, production, and scale.
Requirements
- 10–12+ years of experience in packaging, brand engagement, commercial print, digital print, packaging supply chain, packaging innovation, strategic procurement, consumer goods, retail, e-commerce, or related industries.
- Proven track record of selling, influencing, or leading commercial programs with major brands, retailers, e-commerce players, or packaging buyers.
- Deep understanding of the US packaging ecosystem, including brands, converters, agencies, co-packers, packaging developers, procurement teams, and supply chain stakeholders.
- Strong existing network across brand owners, packaging decision-makers, creative agencies, e-commerce players, converters, and/or print service providers.
- Demonstrated ability to drive revenue growth, close complex opportunities, and create demand in a consultative B2B environment.
- Experience connecting brand strategy, creative campaigns, packaging execution, and supply chain transformation with measurable business value.
- Strong commercial instincts, executive presence, and ability to navigate complex, multi-stakeholder environments.
- Ability to operate independently, build new commercial motions, and create structure in an emerging growth area.
Nice To Haves
- Experience with digital print, packaging innovation, short-run packaging, personalization, variable data, connected packaging, or e-commerce packaging is strongly preferred.
Responsibilities
- Lead strategic engagement with major US brands, retailers, and e-commerce companies to accelerate adoption of digital packaging and digitally enabled supply chain solutions.
- Develop and manage a qualified pipeline of brand-led opportunities that convert into incremental digital print volume, revenue growth, and long-term commercial programs.
- Build senior-level relationships across brand marketing, packaging development, procurement, supply chain, sustainability, innovation, and commercial functions.
- Identify market opportunities where digital print creates value, including faster time-to-market, SKU complexity, personalization, localization, seasonal campaigns, e-commerce packaging, sustainability, inventory reduction, and supply chain agility.
- Lead consultative customer conversations to uncover business pain points, quantify value, and position digital print as a strategic enabler of growth and transformation.
- Shape and sell compelling value propositions that connect creative potential with operational, commercial, and financial impact.
- Partner with internal sales, account management, marketing, product, finance, operations, and regional teams to move opportunities from strategy to execution.
- Work with converters, co-packers, and print service providers to translate brand demand into executable production programs.
- Support commercial negotiations, proposal development, business case creation, and executive-level customer presentations.
- Create and activate go-to-market initiatives targeting priority verticals such as food and beverage, health and beauty, consumer goods, retail, and e-commerce.
- Represent the company externally as a credible thought leader in digital packaging, brand activation, and supply chain transformation.
- Ensure disciplined pipeline management, clear opportunity ownership, and measurable progress against revenue, volume, and conversion targets.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 13 paid holidays
- Additional flexible paid vacation and sick leave
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
