VP - Retail Network & Membership Growth

USALLIANCE Financial • Port Chester, NY

4d • $132,613 - $169,081 • Onsite

About The Position

The VP - Retail Network & Membership Growth is a dynamic leader responsible for driving the sales & business growth, member experience, and strategic direction of the Credit Union’s branch network. Acting as a brand ambassador and thought leader, the VP develops and executes strategies that strengthen community engagement, deepen member relationships, drive employee engagement and satisfaction, assess and improve the Credit Union’s presence in key markets, and achieve key sales targets in terms of new members, cross-sell and deposits and loans balances growth.

This role requires a forward-thinking, data-driven leader who can inspire high-performing teams, champion operational excellence, and deliver innovative solutions that align with the Credit Union’s mission, vision, and values. The VP of Retail Network & Membership Growth plays a critical role in shaping the Credit Union’s retail footprint, coaching branch leaders to act as market “shop owners,” and ensuring branches consistently deliver premier member experiences while maintaining compliance, risk management, and profitability standards. This role is required to be onsite 5 days a week and will be based out of the Port Chester Branch but will be expected to travel to all branch locations on a monthly basis.

Requirements

• Bachelor’s degree in business, finance, or related field (or equivalent experience) required; advanced degree preferred.
• 10-15 years of progressive experience in retail banking or financial services, including at least 3 years in a multi-branch leadership role.
• Ability to travel across branch network in NY, CT, and MA. Monthly multi-Day / overnight travel is required.
• Strong business acumen with the ability to interpret financial and performance metrics, identify trends, and execute strategic initiatives.
• Hands-on analytical acumen. Able to extract, interpret and organize branch data and KPIs using evidence to develop growth strategies and tell overall plan / story to senior management.
• Demonstrated ability to build and lead high-performing, diverse teams with a focus on coaching, accountability, and results.
• Data-driven decision maker with strong analytical and problem-solving skills.
• Demonstrated ability to recognize business challenges, assess root causes, and implement innovative solutions.
• Excellent communication, presentation, and relationship management skills.

Nice To Haves

• advanced degree preferred

Responsibilities

• Provide direct leadership, coaching, and accountability for Branch Managers, ensuring Branch Managers engage in meaningful community engagement and that branch teams deliver exceptional service while achieving service and financial performance targets.
• Utilize data and analytics to track member behaviors, identify trends, and implement targeted strategies that enhance member engagement and branch profitability.
• Ensure branch operations adhere to compliance standards, risk management practices, and safety/security protocols.
• Build, retain, and develop diverse, high-performing branch teams, cultivating a culture of inclusion, accountability, and continuous learning.
• Develop multi-year strategy for retaining or altering the branch footprint, and develop plans to invest in branches consistent with that multi-year strategy and the credit union’s broader strategic objectives.
• Lead succession planning efforts across retail branch operations, identifying and developing internal talent to ensure a strong leadership pipeline and long-term organizational stability.
• Assess operational issues with a focus on effective problem resolution, process efficiency, and positive member outcomes, ensuring solutions support both service excellence and business performance.
• Oversee budget planning and forecasting for branch operations, ensuring effective resource allocation, expense management, and support for strategic growth initiatives.
• Coach Branch Managers to equip them to manage performance, member engagement, staffing, and budgetary responsibilities with entrepreneurial ownership.
• Lead planning and workforce development initiatives to strengthen bench strength across retail branch operations.
• Define, develop and execute a strategic growth, business development and community engagement plan to re-energize / re-invent our current branch network. Participate / advice in potential due diligences and RFPs involving branch and/or ATM network expansions.
• Act as a visible ambassador of the Credit Union in the community, representing the organization at community events, SEG functions, and local market initiatives.
• Support Branch Managers to develop branch-specific outreach strategies that increase awareness, strengthen relationships, and expand membership in their markets.
• Serve as a liaison between branch teams and internal stakeholders, ensuring alignment of retail strategies with organizational goals.
• Communicate performance metrics, market insights, and resource needs to executive leadership with clarity and impact.
• Proven track record of driving branch growth, improving member experience, and leading operational excellence.
• Work cross-functionally with other departments i.e. Marketing, Technology, Payments / Deposits Operations, Contact Center and other areas to create/ improve key in-branch processes geared towards growth and member experience.

Benefits

• Competitive salary and benefits package
• 401K with 6% match
• Competitive year end incentive if eligible
• Paid Time Off, Wellness Time & Paid Federal holidays
• Opportunities for professional development and career growth with exposure to mentorship from the executive team and industry leading training.
• A mission-driven organization with collaborative and inclusive work environment and values.
• High Performance Culture that specializes in training to sharpen and expand skills brought to USALLIANCE.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive