VP, Programmatic - Lamark Media

Lamark Media•Boca Raton, FL

6d•Remote

About The Position

Lamark Media Group is seeking a skilled VP, Programmatic Media to lead their programmatic practice within Lamark, their brand-direct performance agency. This role involves leveraging the company's owned supply and technology to drive client results, managing direct SSP and DSP partnerships, integrating owned ad tech, overseeing the buying team, and utilizing AI-driven tooling. The position is a player-coach role, requiring the leader to build and grow the team while remaining hands-on in platforms and campaigns. The VP will also serve as the programmatic voice in new business efforts and collaborate with the sales team.

Requirements

A programmatic leader with 10+ years in programmatic media, including 4+ years leading teams, who never stopped being a practitioner.
Deeply technical: able to implement pixels, set up and traffic deals, run ad ops, and troubleshoot delivery issues firsthand - with expertise that runs from strategy down to the metal.
Familiar with the key ad tech platforms across DSPs, SSPs, and ad servers, and a fast learner on any new platform.
A data storyteller who builds reporting that answers the client's real question and presents performance in a way that earns trust and grows relationships.
A proven team builder with a track record of leading, growing, and developing programmatic talent.
Experienced supporting sales and new business: RFP responses, client-facing pitches, and prospect conversations.
An exceptional strategic thinker and communicator, fluent in emerging media and AI trends.

Responsibilities

Own the strategic direction of the programmatic practice by identifying new opportunities, leading structured testing initiatives, validating emerging tactics and technologies, and scaling proven approaches into repeatable best practices that improve client outcomes.
Sharpen and scale the operating playbook for campaign builds, QA, and trafficking, raising quality and speed as volume grows.
Lead, develop, and expand our team of programmatic buyers, owning hiring, training, career development, and day-to-day performance management as the practice scales.
Serve as Lamark’s senior point of contact with key SSP and DSP partners: negotiating terms, unlocking new inventory and features, and staying ahead of platform roadmaps.
Own reporting and measurement for the practice: build frameworks for attribution and optimization that hold up to scrutiny and turn performance data into narratives clients understand and trust.
Partner with the sales team throughout the new business process: co-pitching, contributing to RFP responses, and acting as the programmatic subject matter expert in prospect conversations.