VP Product Portfolio & Innovation

Blue Cross of Idaho • Bozeman, MT

2d • Onsite

About The Position

Blue Cross of Idaho is looking for a visionary Vice President of Product Portfolio & Innovation to lead enterprise product strategy across Gemstone offerings. This executive role will connect market opportunity, customer insight, and revenue strategy into a focused, high-performing product portfolio that drives growth, innovation, and long-term value. Reporting to the Chief Revenue Officer, the Vice President will lead portfolio strategy, roadmap prioritization, and lifecycle execution while building the capabilities, governance, and cross-functional alignment needed to scale for the future. This position is located at the corporate headquarters in Meridian, Idaho.

Requirements

• A minimum of 10 years of progressive experience in product management, product strategy, portfolio leadership, or product lifecycle management, preferably within healthcare, health insurance, or related regulated industries, with at least 5 years of senior people leadership experience, including leading leaders and cross-functional teams through complexity and change.
• Demonstrated success aligning product strategy to business growth, customer needs, and market opportunity.
• Experience leading enterprise product governance, prioritization, roadmap planning, and investment decisions.
• Strong business acumen with the ability to connect product decisions to revenue, profitability, competitive position, and customer outcomes.
• Proven ability to influence across executive partners and lead through ambiguity, scale, and transformation.
• Bachelor’s degree or equivalent work experience (Two years of relevant work experience is equivalent to one year of college.)

Nice To Haves

• Master of Business Administration (MBA)
• Health insurance or broader healthcare industry experience.
• Understanding of broker-distribution and customer experience dynamics.
• Experience leading portfolio transformation, innovation strategy, or new product development.
• Knowledge of Blue Cross Blue Shield Association (BCBSA) product requirements.
• Experience with technical and business requirements definition, workflow design, policy/procedure development, and operating model design.
• Strong program and change leadership experience in highly matrixed environments.

Responsibilities

• Lead the enterprise product portfolio strategy for Gemstone offerings, ensuring alignment with revenue growth, market opportunity, and distribution priorities.
• Own the full product management lifecycle, including strategy, development, roadmap prioritization, governance, implementation oversight, and lifecycle performance.
• Drive portfolio-level decision-making, including investment tradeoffs, prioritization, and resource allocation across products, enhancements, and strategic initiatives.
• Partner closely with revenue, distribution, operations, technology, and functional leaders to translate customer, broker, and market insights into innovative and differentiated product strategies.
• Establish consistent product management practices, governance, and execution standards across the portfolio to improve speed, quality, and strategic alignment.
• Evaluate product performance across the lifecycle and make disciplined decisions regarding investment, optimization, expansion, or sunset.
• Guide the development and execution of a multi-year product roadmap that supports enterprise growth, diversified revenue streams, and scalable operating models.
• Serve as the executive voice of the product portfolio, communicating priorities, tradeoffs, progress, and outcomes to senior leadership and key business partners.
• Foster a high-performing, market-informed, and innovation-driven product organization with strong accountability, enterprise thinking, and data-informed decision-making.
• Perform other duties and responsibilities as assigned.

Benefits

• Your Health and Wellness Matters At Blue Cross of Idaho, we care about the health and well-being of our employees. Our benefits aim to help make your life easier, healthier and more balanced.
• Your Career Development Matters We believe in employee growth, which is why we offer training, tools and numerous resources to assist with professional development.
• Your Community Matters Our employees care deeply about Idaho. We work together to positively impact communities throughout Idaho, and contribute our time through volunteering.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive