VP, Product Marketing

Majesco•Remote Working, United States

8h•$175,000 - $240,000•Remote

About The Position

Majesco is a leader in intelligent SaaS solutions for the P&C, L&AH, and Pension & Retirement markets, built with an AI-native vision. Their platform enables insurers and pension & retirement providers to move faster, see farther, and operate smarter by embedding AI and Agentic AI throughout their product portfolio. Majesco's solutions cover core, underwriting, loss control, distribution, digital solutions, and pension & retirement administration, aiming to simplify complexity and allow clients to focus on delivering exceptional products and financial security. Their native-cloud SaaS platform provides agility to adapt to evolving risk, regulation, and market expectations, modernize operating models, and accelerate innovation. With over 1400 implementations and more than 375 customers globally, Majesco is a trusted AI-native solution for the insurance and pension & retirement industry. The company is looking for a Vice President of Product Marketing to lead product positioning, market storytelling, and go-to-market strategies, reporting to the Chief Marketing Officer. This role is crucial for turning product innovation into compelling market stories, driving sales conversations, and achieving measurable business growth. The leader will shape product positioning and messaging, lead go-to-market strategy, build sales enablement, and enhance Majesco's market presence by collaborating with product, sales, strategy, customer, and executive teams to drive awareness, pipeline, and market leadership.

Requirements

12+ years of experience in product marketing, solution marketing, or related B2B enterprise marketing roles
Significant experience in software, SaaS, platform, or technology-enabled services environments
Proven success leading positioning, messaging, launches, and sales enablement for complex product portfolios
Experience partnering closely with product management and sales leadership
Strong executive communication and presentation skills
Demonstrated ability to lead and develop high-performing teams
Strong analytical mindset with the ability to turn market insight into action

Nice To Haves

Experience in insurance technology, fintech, or highly regulated industry markets
Familiarity with core systems, digital platforms, analytics, cloud, or AI-based product narratives
Experience marketing to multiple buyer personas, including business, operations, technology, and product leaders within enterprise accounts
Background supporting both new logo growth and customer expansion motions

Responsibilities

Define and lead product marketing strategy across Majesco’s portfolio, aligning launches, campaigns, and enablement to company growth priorities.
Build segment-specific go-to-market plans for new offerings, releases, and strategic initiatives across P&C, L&AH, digital, data, and AI-related solutions.
Partner with product and executive leadership to shape market-ready narratives, launch plans, and competitive differentiation.
Own the company’s product positioning and messaging architecture, ensuring Majesco communicates a clear and compelling value proposition to multiple audiences.
Develop messaging frameworks that reflect Majesco’s breadth across P&C, L&AH and Pension and Benefits.
Ensure consistency and relevance of messaging across web, campaigns, presentations, events, analyst interactions, and sales tools.
Lead the development of high-impact sales content, including battlecards, pitch decks, value frameworks, persona messaging, competitive tools, launch kits, and solution narratives.
Equip sales and customer-facing teams with clear content that improves market conversations, strengthens differentiation, and supports revenue growth.
Partner closely with sales leadership to identify field needs, sharpen value communication, and improve conversion through more effective product storytelling.
Build a disciplined market and competitive intelligence capability that informs product strategy, messaging, and campaign priorities.
Monitor insurer trends, buyer needs, competitor positioning, and market shifts to recommend actionable changes in messaging and go-to-market motions.
Turn market insight into practical guidance for product, sales, and executive stakeholders.
Guide the creation of solution-focused solution narratives, customer evidence, and executive-ready content.
Partner with brand, communications, demand generation, and events teams to ensure product marketing content supports both awareness and pipeline goals.
Support customer and prospect storytelling that highlights Majesco’s ability to help insurers move faster, modernize operations, and improve customer experience.
Serve as the primary bridge between marketing and product leadership, with strong partnership across sales, strategy, services, customer teams, and executive staff.
Influence roadmap communication, launch readiness, and field alignment without creating unnecessary complexity.
Build and lead a high-performing product marketing team, setting clear priorities, operating rhythms, and measurable outcomes.