VP, Product Marketing
About The Position
We are looking for a visionary executive to architect how Optro defines and dominates the connected risk and GRC category in the AI era. As AI reshapes enterprise software, we are moving beyond simple workflows to build the first GRC platform designed for agentic autonomy. Your challenge is to translate this profound technical evolution into a dominant market position, ensuring Optro isn't just a participant in the AI shift, but its primary leader. We are at a pivotal moment. What began as a category-defining tool for audit has evolved into a multi-domain connected risk platform. As the VP of Product Marketing, you will serve as the primary architect of our market presence and commercial strategy. You will lead the charge in re-positioning Optro from a legacy of record to a future-ready platform of intelligence. This is a high-impact transformation role for a leader who wants to bridge the gap between cutting-edge AI innovation and global market adoption. Crucially, you will be a strategic glue for the organization, working in lockstep with Product and Sales to ensure our innovation is matched by market-beating execution. You aren't just managing a team; you are developing the next generation of marketing leaders and shaping the future of an industry.
Requirements
- 12+ years of experience in Product Marketing (PMM) or Go-To-Market (GTM) roles, specifically within a B2B SaaS environment.
- Ideally, you bring a background in Governance, Risk, and Compliance (GRC) or have led marketing at an AI-forward company.
- You are a "leader of leaders" with a proven track record of empowering and coaching managers to reach their full potential.
- You have a demonstrated ability to influence and partner effectively across Product, Sales, and the broader C-suite.
- Deep expertise across the core pillars of the role including Product, Partner, Competitive Intelligence, and Pricing.
- Strong understanding of SaaS economics and revenue modeling; specific experience in Pricing Strategy is a significant plus.
- Bachelor’s degree in Business, Marketing, or Engineering.
- The ability to establish unified reporting cadences and finalize comprehensive GTM strategies that drive measurable increases in win rates.
Responsibilities
- Lead, mentor, and scale the product marketing organization. You will focus on the professional development of functional leads, fostering a high-output culture that balances strategic rigour with creative execution.
- Drive the overarching go-to-market framework for Optro’s portfolio, ensuring seamless alignment between product roadmaps and revenue targets.
- Synthesize complex technical capabilities, particularly our shift toward AI-native and agentic GRC, into compelling narratives that resonate with C-suite buyers and industry analysts.
- Own the commercial architecture of our offerings, leading the strategy for price discovery, discounting frameworks, and bundle optimization to maximize LTV and market penetration.
- Support the global ecosystem strategy, developing co-marketing programs and channel enablement that drive lead generation and brand preference.
- Lead a dedicated function to monitor and analyze market shifts, translating them into actionable battlecards and strategic pivots to neutralize competitive threats.
- Support the customer advocacy function to ensure the voice of the customer is integrated into our value propositions and market communication.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
