VP Product Marketing (onsite Redwood City preferred)

Anomali•Redwood City, CA

22d•$200,000 - $250,000•Hybrid

About The Position

The Vice President, Product Marketing will be an experienced executive responsible for designing, planning, implementing, and managing the overall product marketing strategy. In addition to a solid understanding of the cybersecurity domain, the role will define Anomaliâ€™s positioning, messaging, and competitive differentiation. This role will be essential in building a product marketing department focused on accelerating go-to-market clarity to drive differentiation and growth, including Analyst Relations. The ideal candidate is a seasoned marketing leader with experience in high-growth organizations and in building efficient, scalable, and profitable, rocket-ship growth. A track record in defining new market categories and supporting the development of multi-touch, targeted marketing campaign strategies and demand generation teams is a must.

Requirements

15 + years of experience in product marketing and related marketing functions in the software industry, preferably within the cyber security field / SAAS required. Combination of public company and VC backed experience is a plus.
Track record in building new categories and or pivoting categories.
Deep understanding or the security market and competitive landscape.
Experience building trusted relationships with executive sponsors and end users.
Prior experience developing and managing Analyst Relations.
Technical background or clear understanding of a product lifecycle.
Bachelorâ€™s degree in computer science, marketing, business, or related area; MBA is a plus.
Proven record in building, getting buy-in and executing marketing plans, and staying focused on â€œgetting it doneâ€ in a fast-moving, technical environment.
Able to coordinate across many teams and perform in fast-moving environment.
Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers/partners.
Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.
Uses data to measure results and inform decision making and strategy development.
This position is preferred onsite working at our Redwood City office. Currently, we are working a hybrid schedule Mon/Tue/Wed onsite and Thu/Fri remote.

Nice To Haves

MBA is a plus.
Combination of public company and VC backed experience is a plus.

Responsibilities

Develop and manage Anomaliâ€™s core use case messaging and positioning.
Implement and manage cross-functional processes supporting campaign strategy development and new product introduction engagement, including sales enablement and campaign tracking.
Develop and manage Analyst Relations as a critical growth component.
Manage the marketing product launch process, including acting as an evangelist for new product capabilities.
Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities.
Day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation.
Develop and curate campaign and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets for learning purposes.
Educate the market about Anomaliâ€™s value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content,
Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Anomali.
Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.