VP, Product Management - Vertical Markets

ACI Worldwide•Norcross, GA

About The Position

The Vice President of Product Management, Vertical Markets is responsible for defining and executing the company’s verticalized product strategy across key industries (e.g., consumer finance, utilities, insurance, telco). This leader ensures the product portfolio is tailored to meet the distinct needs, workflows, regulatory requirements, and buying behaviours of each target market. This role operates at the intersection of product, go-to-market, and industry expertise, translating vertical-specific insights into scalable product capabilities and differentiated solutions. The VP will partner closely with Platform Product Management, Engineering, Sales, Marketing, Pricing and Customer Success to drive adoption, revenue growth, and market leadership within each vertical.

Requirements

12–15+ years of product management experience, with significant focus on verticalized or industry-specific solutions
5+ years of leadership experience managing senior product leaders
Proven track record of driving revenue growth through vertical product strategy
Experience in payments, fintech, SaaS, or other complex B2B platforms
Strong understanding of enterprise customer needs and buying dynamics by industry
Ability to translate market needs into scalable product capabilities
Market & Industry Depth: Deep understanding of vertical-specific needs and dynamics
Commercial Acumen: Connects product decisions directly to revenue and growth
Strategic Translation: Converts market insight into scalable product strategy
Influence & Alignment: Drives alignment across product, GTM, and executive teams
Platform Thinking: Balances vertical needs with reusable, scalable solutions
Execution Discipline: Ensures delivery against high-impact vertical priorities

Nice To Haves

Bachelor’s degree, MBA preferred.
Experience building multi-vertical product strategies on a shared platform
Background in regulated industries (e.g., financial services, utilities, insurance)
Experience with API-driven platforms and ecosystem integrations

Responsibilities

Define and own product strategy by vertical, including target segments (enterprise vs. mid-market), priority use cases, and growth roadmap
Identify and prioritize vertical expansion opportunities (new industries, adjacencies, and segments)
Develop clear value propositions and differentiation tailored to each vertical market
Align product strategy with revenue goals, pipeline needs, and market penetration targets
Translate vertical needs into product requirements, configurations, and solution packages
Define vertical-specific capabilities (e.g., bill presentment, payment workflows, compliance requirements, reconciliation, reporting)
Partner with Platform teams to ensure reusable, scalable capabilities vs. one-off customizations
Drive SKU/packaging strategy aligned to vertical needs and willingness to pay
Serve as the internal expert on assigned verticals, including market trends, regulatory environment, and competitive landscape
Build strong relationships with customers, prospects, and industry partners to validate product direction
Incorporate voice of customer and field insights into roadmap decisions
Represent the company externally in industry forums, conferences, and customer engagements
Partner with Sales, Marketing, and Customer Success to define vertical GTM strategies
Enable Sales with clear positioning, use cases, and solution narratives
Support deal strategy and large enterprise pursuits with tailored product solutions
Ensure alignment between product capabilities and market messaging
Collaborate with Platform Product and Engineering to prioritize and deliver vertical capabilities
Ensure roadmaps balance vertical-specific needs with platform scalability
Establish clear feedback loops between vertical teams and core product teams
Drive disciplined prioritization frameworks tied to revenue and strategic impact
Build and lead a team of vertical-focused product leaders (Directors, PMs)
Define operating model between vertical PMs and platform/core PMs
Establish clear accountability for vertical performance and outcomes
Foster a culture of market expertise, customer focus, and commercial accountability