VP Private & Business Banking - NRV

Freedom First Credit UnionBlacksburg, VA
$100,402 - $125,503Hybrid

About The Position

The VP of Private & Business Banking manages financial assets for high-net-worth and ultra-high-net-worth individuals. They provide concierge-style banking, strategic investment advice, and tailored wealth preservation strategies, building lifelong relationships between the member and the credit union. Focused on acquiring new relationships that meet the criteria for Private Wealth Management. This role includes selling cash management services, promoting Credit Union products, and referring opportunities to internal teams such as Wealth Management, Commercial Lending, and the retail branch network. To support entry-level Wealth Management discussions with prospective members, the employee is encouraged to obtain FINRA Series 63, 65 or 66, Series 7, and Virginia State Life & Annuities licenses before making formal referrals to the Wealth Management team.

Requirements

  • A proven track record of bringing in new business/fund raising and cultivating a personal network of clients.
  • Persuasive Communication: Articulating the credit union's mission in a compelling way that inspires individuals and businesses to conduct business with the credit union.
  • Active Listening: Understanding member's needs to align them with the right products.
  • Empathy & Emotional Intelligence: Building authentic, trust-based relationships and making members feel valued and appreciated.
  • Resilience: The ability to handle rejection gracefully and remain motivated.
  • Exceptional verbal, presentation, and written skills to convey the organization's mission effectively.
  • Skill and ability to use and operate a keyboard (typewriter), computer, calculator, fax machine, copier and telephone.
  • Skill and ability to read and understand financial statements, contracts, applications, computer printouts, manuals and other related materials.
  • Must have the skill and ability to use Microsoft Word and Excel.
  • Must comply with government and other regulations affecting the credit union industry including, but not limited to, OFAC and the Bank Secrecy Act.

Nice To Haves

  • A Bachelor's degree in communications, business, marketing, public relations, or nonprofit management is preferred.
  • FINRA Series 63, 65 or 66, Series 7, VA State Life & Annuities Licensing preferred.

Responsibilities

  • Conduct outbound business development focused on bringing in new business and corporate deposits.
  • Understand, sell and service the Credit Union’s suite of Cash Management/Treasury products.
  • Service and manage financial assets for members, including retention efforts around money market & CD accounts.
  • Identify and refer opportunities to other lines of business including Wealth, Mortgage, Commercial & Retail Banking.
  • Develop relationships with Retail Branches to encourage referrals to Private Wealth Management and Business Banking.
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