VP of Sales

EBAS Group • San Francisco, CA

2d • Onsite

About The Position

EBAS is partnering with a fast-growing consumer health and wellness brand with strong online traction and early institutional backing. The company is expanding from a digital-first foundation into omnichannel growth, with a portfolio built around clear functional benefits and broad consumer appeal. This is a senior, hands-on VP of Sales opportunity for an operator who can build and scale a revenue engine across non-alcohol CPG, with strongest preference for beverage and/or supplements/protein nutrition.

Requirements

• 10+ years in sales leadership across retail/channel, ideally within non-alcohol CPG
• 5+ years in beverage (RTD, functional, better-for-you) and/or supplements/protein nutrition strongly preferred
• Track record of scaling an emerging brand to meaningful retail revenue, with clear specifics
• Current relationships with major national retailers and key regionals
• Strong command of trade and shelf economics: velocity, turns, trade spend, slotting, TPR/MCB, promo calendars
• Experience managing brokers and distributors, with strong judgment on when to go direct
• P&L ownership and seven-figure trade spend responsibility
• Startup or high-growth builder: built the function, not just inherited a playbook
• Hands-on, high-urgency operator who thrives in a travel-heavy environment
• Data-driven: fluent in POS analytics and tools like IRI/Nielsen/SPINS
• US-based, able to travel to HQ 6-8x per year, plus 40-60% travel to customers

Responsibilities

• Own the sales strategy and execution across omnichannel, with accountability for revenue and performance
• Lead key account selling and negotiations with national and regional retailers, and expand existing authorizations
• Build and manage route-to-market: brokers, distributors (UNFI, KeHE, DSD, direct), and field execution partners
• Establish sales operating rhythm: pipeline, forecasts, account plans, and performance reporting
• Own trade spend strategy and ROI discipline: pricing, promos, slotting, calendars, and program evaluation
• Drive in-store execution that converts distribution into velocity: merchandising, demos, retail media, and compliance
• Partner cross-functionally with marketing, operations, and product to align demand, supply, and innovation with retail requirements
• Hire and develop a lean sales org as scale increases (KAMs, regional leaders, field)
• Represent the brand at key industry events and retailer line reviews

Benefits

• Competitive base salary, bonus, and meaningful equity. Final package depends on scope and experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed