VP of Sales

Kalon Executive Search•Phoenix, AZ

About The Position

Kalon Executive Search is representing a rapidly growing consumer products company in their search for a Vice President of Sales. This role will lead strategic sales growth and business development for branded and private label dietary supplement products within the Food, Drug & Mass (FDM) retail channel. The VP of Sales will be responsible for expanding and managing key national retail accounts, driving revenue growth, identifying new market opportunities, and developing long-term partnerships with major retailers and distributors. The ideal candidate will possess extensive experience in the Vitamins, Minerals & Supplements (VMS) category, a thorough understanding of private label development, and a demonstrated history of managing large-scale FDM accounts. This is a significant opportunity to join a high-growth organization poised for continued expansion in the health and wellness sector.

Requirements

10+ years of progressive sales leadership experience within the dietary supplement, wellness, or CPG industry
Strong network and established relationships within major FDM retailers
Deep expertise in VMS and private label product categories
Proven success driving revenue growth and national account expansion
Excellent leadership, negotiation, and strategic planning skills
Bachelor’s degree required

Nice To Haves

Advanced degree preferred

Responsibilities

Lead and execute the company’s national sales strategy across FDM retail channels
Develop and grow relationships with key retail partners, distributors, and strategic accounts
Drive top-line revenue growth and identify new business opportunities
Partner cross-functionally with marketing, operations, supply chain, and product development teams
Negotiate complex retail agreements and promotional strategies
Analyze market trends, competitive activity, and customer insights to inform sales initiatives
Build and mentor high-performing sales teams while fostering a results-driven culture