VP of Sales and Marketing
About The Position
The Vice President of Sales & Marketing is responsible for the strategic leadership, direction, and performance of Weber Knapp’s global sales and marketing functions. This executive oversees all revenue-generating activities, including direct sales, channel partner relationships, business development, and market expansion initiatives. The Vice President serves as a key member of the executive team, collaborating closely with Operations, Engineering, and Finance to align customer needs with Weber Knapp’s manufacturing capabilities and long-term growth strategy. This role ensures the organization maintains strong customer relationships, executes a disciplined go-to-market strategy, and drives profitable, sustainable revenue growth across all product lines.
Requirements
- Bachelor’s degree in business, marketing, engineering, or related field.
- Minimum 10 years of progressive sales leadership experience, ideally within manufacturing, engineered products, or industrial markets.
- Demonstrated success managing channel partners, distributors, and independent reps.
- Proven track record of driving revenue growth, developing high-performing teams, and executing strategic sales plans.
- Strong financial acumen, including forecasting, pricing strategy, and margin management.
- Experience of collaborating with engineering and operations team in a technical or manufacturing environment.
Nice To Haves
- MBA or advanced degree preferred.
Responsibilities
- Develop and execute a comprehensive sales strategy aligned with Weber Knapp’s long-term business objectives.
- Lead, mentor, and manage the sales organization, including direct sales, account management, and business development teams.
- Establish and monitor key performance metrics to ensure consistent achievement of revenue, margin, and growth targets.
- Identify new market opportunities, emerging customer needs, and competitive threats to inform strategic decision-making.
- Partner with Operations and Engineering to ensure accurate forecasting, capacity planning, and customer satisfaction.
- Oversee all channel partner, distributor, and independent rep relationships to ensure alignment with Weber Knapp’s brand, service expectations, and revenue growth.
- Develop and maintain a structured channel partner program, including performance standards, incentives, and accountability measures.
- Conduct regular business reviews with channel partners to evaluate performance, identify opportunities, and resolve challenges.
- Expand and strengthen the channel network in strategic markets to support long-term growth.
- Lead the development and execution of Weber Knapp’s marketing strategy, including brand positioning, digital marketing, product marketing, and communications.
- Oversee creation of marketing materials, campaigns, and tools that support sales effectiveness and market visibility.
- Ensure consistent brand messaging across all customer touchpoints, trade shows, digital platforms, and partner communications.
- Analyze market trends, customer insights, and competitive data to guide product positioning and promotional strategies.
- Implement standardized sales processes, CRM utilization, and reporting tools to improve visibility and efficiency.
- Ensure accurate and timely sales forecasting, pipeline management, and performance reporting.
- Drive continuous improvement in sales operations, customer onboarding, and service delivery.
- Establish and maintain policies and procedures that support scalable, disciplined growth.
Benefits
- A full benefits package is also included.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
