VP of Retail Sales

CIP Recruiting Services•Boston, MA

2d•$200,000 - $300,000•Hybrid

About The Position

Our client is a fast-growing consumer packaged goods company with a strong presence in specialty retail and a loyal customer following. The business has established partnerships with national and regional retailers across the United States and continues to expand its footprint through new products, new markets, and strategic growth initiatives. Backed by an experienced leadership team and a well-loved brand, the company is entering an exciting phase of expansion. We are seeking a Vice President of Retail Sales to join the executive leadership team and lead the company's retail growth strategy. Reporting directly to the CEO, this individual will oversee retail sales across key accounts, distributors, and specialty retail channels while managing a small sales team. This is a highly visible leadership role with significant influence over the company's future growth, offering the opportunity to shape strategy, strengthen customer relationships, and drive expansion across existing and emerging markets.

Requirements

A proven retail sales leader with direct experience selling consumer brands into national and regional chains — pet specialty, grocery, lifestyle, or adjacent categories
Someone equally comfortable negotiating with a major national buyer and building a relationship with an independent retailer — and who understands why both matter
A track record of building and exceeding revenue targets, opening new accounts, and scaling existing ones
Experience managing distributors and navigating the wholesale layer — you understand how product moves through the channel and how to make it move faster
Willingness and enthusiasm for significant travel — to accounts, to trade shows, and to the markets where we are growing

Responsibilities

Own all retail sales across national accounts, regional chains, distributors, and the independent pet specialty channel — with P&L accountability for the channel
Deepen and expand relationships with existing national, regional, and specialty retail partners while identifying and securing new growth opportunities
Lead geographic expansion of our retail footprint, bringing the company to new markets and new account types nationwide
Manage, develop, and inspire a team of two sales professionals — setting targets, building their skills, and creating a high-performance sales culture
Represent the company at key trade shows and industry events, building relationships and generating pipeline that feeds long-term growth