VP of Product

Greenplaces•Raleigh, NC

4d•Hybrid

About The Position

Greenplaces is seeking a VP of Product to establish and lead the product organization. This role involves owning the product roadmap, ensuring market understanding and adoption of the product, implementing performance metrics for launches, and serving as a liaison between engineering, design, sales, and customer success. The VP of Product will report to the CEO and manage a team of approximately 12 individuals, including two direct reports in product and the Director of Engineering.

Requirements

10+ years of product leadership experience, with a proven track record of guiding products from ideation through launch and iteration.
Experience in startup or high-growth scale-up companies (Series A to C, or 150-300 person organizations), with a hands-on approach in lean environments.
Sufficient technical understanding to manage a Director of Engineering and make informed platform/architecture decisions.
Direct experience in product marketing, positioning, and sales enablement.
Experience establishing analytics and success metrics from scratch and using them to drive decisions.
B2B SaaS background.
Experience running discovery, market research, and agile/scrum-based project management.
Experience hiring, growing, and coaching product teams, starting from a small headcount.
Comfort using AI tools to enhance speed and development.
Based in the Raleigh, NC area or comfortable with a hybrid schedule; strong remote candidates across the U.S. will be considered.

Nice To Haves

Experience in a regulated or compliance-driven category (GRC, audit, fintech, healthcare, or similar).
Sustainability/ESG/carbon-accounting expertise.
Deep hands-on engineering experience.

Responsibilities

Set product vision and strategy based on customer engagement, market research, and company objectives, presenting evidence-based proposals to leadership and the board.
Own the product roadmap, including sequencing, prioritization of concurrent launches, and clearly articulating reasons for not pursuing certain initiatives.
Define outcomes before development begins, integrate instrumentation into launch scopes, and report on key metrics to assess product performance.
Oversee product marketing, including positioning, pricing input, launch communications, external roadmap, and sales enablement materials.
Directly manage the Director of Engineering and, through them, the broader engineering team, ensuring fluency in technical concepts for informed platform decisions and scope negotiation.
Own the discovery process, involving customer experience, sales, and other stakeholders as necessary.
Partner with Customer Experience and Sales to gather customer and competitive insights, defining learning objectives and translating findings into market and competitor analyses.
Build and coach a product and engineering team of approximately 12 people, hiring and mentoring product managers.
Communicate the product roadmap and tradeoffs effectively to various stakeholders including engineers, executives, the board, and customers.
Document decisions and known issues in a company-wide accessible location.
Partner with subject-matter experts to reduce internal tooling costs and improve cost to serve (stretch responsibility, scope to be confirmed).