VP of Paid Media
About The Position
Clever is a venture-backed real estate technology company on a mission to revolutionize the way people buy, sell, and manage real estate. We've helped over 30,000 homeowners sell their homes while saving thousands in fees, and we're just getting started. With a strong foundation in real estate, we're aggressively expanding through vertical integration, building a suite of adjacent businesses that serve customers at every step of the home transaction journey. We've built the leading online education platform in real estate and earned a 4.9 TrustPilot rating with over 3,800 reviews - helping consumers save over $210 million in real estate fees. If you're excited to play a key role at a company that transforms how people navigate their real estate journey, we’d love to hear from you!
Requirements
- 10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad-level performance, account structure, and landing page diagnostics.
- Has personally managed million-dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome.
- Deep expertise in Google and Meta; strong fluency across TikTok and other emerging paid channels.
- Comfortable owning the full funnel—from ad to landing page to lifecycle—and has a portfolio of examples where they improved conversion across the entire customer experience, not just the click.
- Bias toward building systems and testing playbooks, not just running campaigns.
- AI-forward—actively using AI tooling to compound creative output, audience research, and analysis.
- Excellent communication skills, able to influence across teams and levels
Nice To Haves
- Real estate, fintech, or marketplace industry experience a plus
Responsibilities
- Take full accountability for Clever's growth and ROAS across all paid channels—including Google, Meta, TikTok, ChatGPT Ads, and emerging channels as they mature.
- Own the entire paid customer journey: ad creative, audience targeting, landing pages, on-page experience, lifecycle (email and SMS) follow-up, and conversion to qualified pipeline—not just the ad itself.
- Build, test, and codify a repeatable system for launching, scaling, and pruning channels, so paid growth becomes a reliable internal advantage rather than a series of one-off wins.
- Set the creative and testing roadmap—diagnose what's working, kill what isn't, and operate with a high cadence of disciplined experiments across ads, landers, and funnels.
- Set the analytics and attribution standard for paid—define the KPIs, the dashboards, and the rituals that keep the team and leadership aligned on what's actually driving profitable growth.
- Stay on the leading edge of paid channels, ad formats, and AI tooling—bring new bets to the table and have a strong opinion on which ones are worth Clever's time and dollars.
Benefits
- Medical, dental, vision, and life insurance
- 18 days of PTO (increases with tenure) plus 10 paid holidays
- Annual budget for learning and career growth
- Paid sabbaticals to celebrate major milestones
- Exclusive access to Clever homeownership perks
- Support for your remote workspace
- Retirement plan administered through Guideline
- 6–12 weeks of paid parental leave
- Free counseling sessions and optional weekly meditation
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
