Head of Paid Media
About The Position
At MVR Digital, we are scaling fast and looking for a Google specialist to lead our paid media function. This role combines Google Ads mastery with account leadership: you will own strategy, execution, and optimization on Google as your core specialty, while maintaining a deep working understanding of paid social channels (Meta, TikTok) and Connected TV to guide full-funnel strategy across the team. You will also serve as the primary strategic and client contact on a subset of accounts, and act as the quality gatekeeper for paid media across the agency. MVR Digital is a progressive performance marketing agency with hubs in NYC, Chicago, and Denver. We partner with emerging and growth stage brands to drive profitable growth. Recognized by Adweek as one of the Fastest Growing Agencies in 2023, we specialize in full funnel paid media across Google, Meta, Microsoft, YouTube, LinkedIn, TikTok, and Connected TV. Our team blends analytics with creativity, ownership with innovation, and always centers client success.
Requirements
- Five or more years of hands-on Google Ads experience (Search, Shopping, Performance Max, YouTube) in an agency or high-growth environment. This is the core requirement.
- Proven ownership of $100K+/month budgets on Google with clear ROAS and CPA improvement
- Deep working understanding of paid social channels (Meta, TikTok) and Connected TV, enough to guide strategy and QA other buyers' work even if Google remains your primary hands-on focus
- Experience managing client relationships directly and leading strategy calls or performance reviews independently
- Fluency with GA4, Looker Studio, and attribution concepts
- Sharp analytical skills and strong attention to detail, especially in QA and tracking
- Exceptional written and verbal English communication skills, native or bilingual-level fluency, with the ability to lead client strategy calls independently and without translation support
- Bias for ownership, thoughtful pushback, and clear decision making
Responsibilities
- Own Google Search, Shopping, Performance Max, and YouTube strategy, execution, and daily optimization as your core specialty
- Maintain deep working knowledge of paid social channels (Meta, TikTok) and CTV, and apply that understanding to guide full-funnel strategy and team decisions
- Serve as the primary point of contact for 2 to 3 client accounts, owning strategy conversations, performance reviews, and day to day communication
- Review and QA campaign builds from other buyers before launch and provide actionable feedback across all channels
- Manage budget pacing, structured testing, and bid strategy across accounts, including large scale budgets of $100K+/month
- Analyze performance by audience, keyword, placement, and funnel stage to guide roadmaps and recommendations
- Proactively flag risks, diagnose underperformance, and implement fixes with clear hypotheses and expected impact
- Build reporting cadence, craft clear performance narratives, and prepare client-facing decks with insights and recommendations
- Partner with creative to brief assets that match funnel needs and testing plans across Google, paid social, and CTV
- Partner with analytics and technical teams to ensure clean tracking, UTM hygiene, GA4 and GTM accuracy, and workable attribution
- Mentor media buyers and contribute to shared processes, templates, and documentation
Benefits
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
