Head of Paid - Letaido

Ahrefs • Palo Alto, CA

2d • Onsite

About The Position

Letaido is an AI teammate for marketing teams. It functions as an agent with its own workspace, capable of performing tasks such as pulling data, building tools, writing reports, shipping pages, and maintaining them on a schedule. It can execute tasks like content gap analyses by querying Ahrefs directly or build and update tools for tracking competitor ads. Letaido integrates with common marketing systems including HubSpot, Slack, Notion, Google Ads, Search Console, and Stripe, and can create public sites or internal dashboards without developer assistance. The product is built on Ahrefs' infrastructure, which includes fifteen years of web crawling, petabytes of first-party index data, and operates without investor-driven timelines. Ahrefs is a bootstrapped company with fifteen years of profitability and independence, focused on building SEO and marketing tools for hundreds of thousands of professionals worldwide.

Requirements

• You’ve built a paid programme from scratch rather than optimising one you inherited, and you can show what it cost and what it returned.
• You’re genuinely analytical. You can pull the data yourself, spot the thing that doesn’t add up, and explain what it means without a dashboard doing the talking.
• You have strong creative instincts and can brief them. You know why an ad worked, not just that it did.
• You’ve killed a channel that looked good on a dashboard, and can explain how you knew.
• You work well across teams. The best inputs to paid come from people who don’t report to you, and you’d rather borrow a good idea than protect a budget.
• You’re comfortable being hands-on in the platforms for a while, and comfortable that the money is finite.
• You want to be in a room with the team. This is a small group doing early-stage work, and that goes better in person.

Nice To Haves

• Experience marketing developer tools, marketing tools, or anything sold to practitioners.
• You’ve worked with AI agents or LLM tooling seriously enough to have opinions about where they’re genuinely useful.
• You’ve run paid for a self-serve product as well as a sales-assisted one.
• You can build your own reporting rather than wait for someone else’s.
• You’ve worked with creators, communities or newsletters as paid channels, not just the big platforms.

Responsibilities

• Own paid acquisition end to end — channel strategy, budget allocation, targeting, creative direction and measurement.
• Build a real audience thesis. Who’s worth paying to reach, what they already believe, and what would change their mind. Then test whether you’re right.
• Run creative as a system, not a series of one-offs. Maintain a library of hooks and angles, brief against evidence rather than instinct, and keep a testing cadence that produces answers instead of opinions.
• Own the measurement honestly. CAC, payback, incrementality — and the judgement to tell a channel that’s genuinely working from one that’s taking credit for demand we already had.
• Pull the rest of the company into the ad account. Content, product marketing, partnerships, support and the product team all hold raw material that makes ads better. Your job is to find it and use it.
• Feed learnings back out. What converts in paid is evidence about positioning, and the rest of marketing should hear it.
• Decide when not to spend. We’re bootstrapped, so the money is real and stopping something is as valuable as scaling it.
• Use Letaido to build your own reporting and analysis, and tell the team where it falls short.

Benefits

• A channel to build from scratch, and the authority to run it your way
• Direct line to the Head of Letaido — small team, few layers, quick decisions
• The data and tooling of a fifteen-year-old SEO company behind an early-stage product
• Colleagues worth borrowing from — content, video, product marketing and partnerships all in the same building
• Daily use of the thing you’re marketing, and a direct line to the people building it
• Annual company retreat (usually skiing)
• Conference and learning budget
• A properly equipped office, and lunch on us

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed