Product Marketer - Letaido

Ahrefs • Palo Alto, CA

2d • Onsite

About The Position

Letaido is an AI teammate for marketing teams, functioning as an agent that performs tasks like data pulling, tool building, report writing, and page creation. It integrates with common marketing systems such as HubSpot, Slack, Notion, Google Ads, Search Console, and Stripe. Letaido is built on Ahrefs' infrastructure, leveraging fifteen years of web crawling data and extensive index data. Ahrefs is a bootstrapped, profitable, and independent company with fifteen years of experience in building SEO and marketing tools for professionals worldwide.

Requirements

• Experience in product marketing for technical products, with a track record of end-to-end launches (strategy and execution).
• Experience in early-stage environments, with a preference for building functions rather than just running them.
• Ability to write plainly and explain complex technical concepts, such as AI agents, to a non-technical audience.
• Comfort and effectiveness on camera, capable of clearly explaining complex topics.
• Experience marketing genuinely new products or categories where the competitive landscape was undefined.
• A preference for shipping quickly (e.g., a rough demo this week) over perfection in a longer timeframe.
• Desire to work in person with a team in an early-stage setting.

Nice To Haves

• Experience building a personal audience (e.g., channel, newsletter, following).
• Experience marketing developer tools, marketing tools, or products sold to practitioners.
• Experience with AI agents or LLM tooling, with informed opinions on their utility.
• Hands-on experience with video editing or directing video production.

Responsibilities

• Own positioning and messaging for Letaido, defining what it is, who it's for, and its unique selling propositions.
• Develop and implement the product launch process from scratch, including narrative, assets, pages, announcements, and follow-through.
• Make the product understandable through video content such as demos, walkthroughs, and feature explainers, appearing on camera with a video team's support.
• Build the proof layer, including comparison pages, use cases, customer stories, and content addressing buyer concerns.
• Engage with users regularly to translate feedback into compelling marketing copy and actionable product insights.
• Manage competitive intelligence in a rapidly evolving category.
• Act as a liaison between the product development team and potential adopters.
• Utilize Letaido daily for personal marketing tasks and provide feedback on its performance.

Benefits

• The opportunity to define and lead the product marketing function for a new product.
• Support from a video team in Cambridge for content creation.
• Direct reporting line to the Head of Letaido, ensuring quick decision-making.
• Access to the data and tooling of an established SEO company.
• Daily use of the product being marketed and direct interaction with the development team.
• Annual company retreat (typically skiing).
• Conference and learning budget.
• A well-equipped office with provided lunch.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed