VP of National Sales

goodr • Los Angeles, CA

9h • $180,000 - $215,000 • Hybrid

About The Position

Most people think Sales is just about closing deals, but you know it’s about building a high-performing engine. We’re looking for a Vice President of National Sales to own our revenue growth and channel performance by turning our Sales and Marketing efforts into one unified, unstoppable system. If you’re a CPG veteran who can lead a team of managers, crush top-line targets, and navigate a budget without losing your sense of play, you belong in the team!

Requirements

• 8+ years of experience in senior sales and retail marketing roles
• Proven retail experience within CPG and/or apparel, ideally with exposure to sport and/or fashion brands
• Demonstrated marketing acumen, including experience building and executing GTM plans
• Strong cross-functional collaborator, with the ability to align teams and drive outcomes
• Data-driven mindset, with the ability to translate insights into action
• Strong leader, coach, and motivator who can develop teams and drive performance
• Solid organizational skills including attention to detail and multitasking skills
• Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
• Loves the work more than a paycheck
• Loves to create order out of chaos
• Is happy to give away credit to their team
• Loves getting and giving feedback
• Is into personal growth
• Thinks Fun is doing great work (not just partying)
• Is proactive and an independent problem solver! (Can you google a question?)

Nice To Haves

• Experience using Salesforce. Shopify, Netsuite and Elastic would be a BIG plus!

Responsibilities

• Lead by example by consistently living into goodr’s values of Fun and Authenticity
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
• Own your team’s budget and ensure its accuracy
• Use imagination and wisdom to set team goals and communicate them clearly
• Challenge the status quo ALWAYS; the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
• Own top-line revenue targets across all National sales channels
• Align sales and marketing efforts to hit growth goals
• Develop and manage forecasting in partnership with our Finance team
• Lead efforts to increase overall revenue through new business development and expansion into new retail markets or partnerships
• Oversee and direct all aspects of goodr’s retail marketing and sales policies, objectives, and initiatives
• Establish revenue targets, sales quotas, and other key performance indicators (KPIs) for sales team
• Work alongside other marketing teams to build seasonal GTM Plans
• Design sales strategies and plans that align with company objectives, ensuring growth in both existing and new markets
• Monitor and evaluate the performance of the sales team, identifying new opportunities
• Design and implement effective retail marketing strategies that drive consumer engagement, brand awareness, and sales
• Work closely with all marketing teams to ensure the brand is positioned effectively across various retail channels
• Oversee the creation of promotional materials, special offers, and other incentives to boost retail sales
• Utilize data analysis to drive decision-making and optimize marketing strategies
• Monitor performance metrics and consumer insights to inform ongoing initiatives
• Collaborate with other departments such as product development, operations, and finance to align retail and sales strategies with broader company goals
• Advise on negotiations with retailers to secure favorable terms, placement, and marketing support
• Monitor competitors and market conditions, adjusting strategies to maintain a competitive edge
• Keep up to date on changing consumer preferences, market shifts, and emerging trends to anticipate future demand and adjust marketing/sales strategies accordingly
• Identify target customer segments and create customized marketing strategies to address specific needs for our retail market
• Develop and manage the budget for sales and retail marketing efforts
• Analyze the return on investment (ROI) for various sales and marketing initiatives, optimizing efforts to improve profitability
• Work with our Business Intelligence and Finance teams to provide regular sales forecasts and report on performance against financial targets
• Ensure that the brand’s message and identity are consistent across all retail marketing and sales efforts
• This role is in the Retail Marketing & Sales department and will report directly to the Chief Marketing Officer
• Perform other related duties as assigned

Benefits

• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $180k - $215k, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed