VP of Marketing

INHABIT IQ•Knoxville, TN

2d•Hybrid

About The Position

The Vice President of Marketing for the Residential and Vacation Rental Divisions is responsible for setting and executing the marketing strategy across Inhabit's residential property management portfolio and its portfolio of short-term rental brands. This role leads the marketing teams supporting both divisions and serves as a senior marketing leader setting the brand and demand generation strategy across the brands in partnership with Product, Sales, Operations, and Executive Leadership. In addition to brand and demand generation strategy ownership, the VP, Marketing will play a critical role in shaping and advancing AI driven marketing strategy and thought leadership for both the Residential and Vacation Rental divisions. This includes identifying, operationalizing, and communicating how artificial intelligence enhances product capabilities, customer outcomes, and internal marketing effectiveness. The role is expected to understand where AI creates real value across personalization, automation, analytics, pricing, risk mitigation, and operational efficiency. Overall, this role owns integrated marketing strategy, brand and product positioning, demand generation, lifecycle marketing, and executing marketing activity associated with product go to market strategies across both divisions.

Requirements

10+ years of progressive marketing leadership experience, with significant responsibility for B2B SaaS.
Experience leading teams in prop tech, multifamily or residential property management, travel tech, or vacation rental adjacent platforms is a plus.
BA/BS Degree in Marketing, Communications, Advertising or equivalent; MBA desired
Have directly led marketing strategy and a team of multidisciplinary marketing experts across paid media, partnerships, events and conferences, etc.
Demonstrated ability to operate effectively in complex, matrixed organizations with multiple divisions, stakeholders, and brands.
Data driven mindset with strong fluency in performance metrics, attribution, and ROI analysis.
Exceptional communication skills, with the ability to influence at the executive level and align cross functional teams.
Proven experience leading multi product, multi brand GTM strategies at scale is a plus
Experienced with industry leading tech stack for reporting and decision making.
Familiarity with the following tech stack and sales enablement tools encouraged: Salesforce or HubSpot Marketo Chili Piper and or Popl Power BI and or Sigma AI tools (Copilot, Vercel, Cursor, ChatGPT) Metadata.io

Responsibilities

Serve as the steward for brand clarity and consistency across all Residential and Vacation brands while recognizing distinct audiences and value propositions.
Guide messaging frameworks that clearly articulate how Inhabit solutions work together across the residential and vacation rental lifecycle (leasing, operations, distribution, risk, revenue).
Balance near term performance needs with long term brand equity and platform adoption goals.
Reposition brands as needed to be industry leading platforms and services utilizing AI to increase value for our customers.
Maintain a coherent brand architecture across the Residential and Vacation portfolios, protecting each division's distinct positioning while presenting a unified Inhabit story to shared audiences.
Own demand generation strategy across all Residential and Vacation brands and channels including paid search and social, organic, lifecycle, partner, events and trade shows, and sales assisted channels.
Maintain full ownership of the marketing budget for both divisions, ensuring spend is allocated strategically across brands, channels, and initiatives to maximize pipeline and revenue impact.
Define, track, and optimize against core performance KPIs, including but not limited to: Marketing Qualified Leads (MQL), Cost per Click (CPC), Customer Acquisition Cost (CAC), Funnel conversion rates across all channels and stages, Meetings booked and sales accepted leads, Monthly, quarterly, and annual revenue and pipeline contribution from marketing.
Establish clear demand targets by division, brand, and segment, aligned with company growth goals and sales capacity.
Partner closely with Sales and Revenue Operations leadership to ensure alignment between demand generation programs, lead quality, conversion performance, and close rates.
Build scalable measurement frameworks and reporting cadences that provide clarity and transparency to executive leadership on performance, ROI, and areas for optimization.
Continuously test, refine, and improve channel mix, messaging, audience targeting, and spend efficiency based on performance data and market feedback.
Allocate budget, headcount, and channel investment between the Residential and Vacation divisions based on pipeline contribution, growth targets, and market opportunity.
Lead and mentor the Residential and Vacation division marketing teams, a multidisciplinary remote marketing organization spanning marketing automation, demand generation, content, paid media, social, events, partnerships, and marketing operations.
Foster a high performing, collaborative team culture grounded in accountability, clarity, and continuous improvement.
Provide clear prioritization and direction across divisions, brands, initiatives, and timelines in a fast paced growth matrixed environment.
Act as a trusted thought partner to executive leadership, providing clear strategic recommendations, performance insights, and risk assessments.
Translate complex initiatives (platform consolidation, new offerings, pricing and packaging changes) into simple, compelling narratives for internal and external audiences.
Lead executive level communications related to marketing strategy, launch readiness, and performance outcomes.
GTM strategy for new product and service offering launches including positioning, channel mix, timing, and execution strategy.
Partner closely with Product Management, Sales, RevOps and Customer Success to align launches, roadmaps, enablement, and customer value propositions.
Be accountable for internal and external marketing activities related to new product GTM readiness, including sales enablement materials, launch communications, competitive intelligence, and stakeholder alignment.
Ensure GTM strategies are data driven, segmented by division, ICP, and market tier, and clearly differentiated from competitors.