VP of Marketing

EBI•Burlington, MA

5d•Hybrid

About The Position

EBI Consulting is seeking a VP of Marketing to join its Senior Leadership Team. This role will lead the marketing organization and contribute to the company's overall growth strategy. The successful candidate will collaborate with Sales, Operations, and business leaders to enhance EBI's brand, identify new markets, explore expansion opportunities, develop sales channels, and generate qualified demand. The position requires a blend of strategic market thinking, commercial acumen, and the ability to build a results-driven marketing function. This role reports directly to the CEO and requires an in-office presence in Burlington, MA, under a hybrid model.

Requirements

Bachelor’s degree in Marketing, Business, Finance, or a related field; MBA preferred.
15+ years of progressive B2B marketing and commercial leadership experience, including leadership of a marketing function or significant marketing organization.
Demonstrated success transforming marketing from a support function into a strategic growth partner.
Experience developing market strategy, segmentation, competitive analysis, and market expansion recommendations.
Proven success partnering with sales organizations to drive pipeline development and revenue growth.
Strong experience in demand generation, account-based marketing, brand strategy, and executive communications.
Experience developing content and thought leadership strategies that strengthen market positioning and support business development.
Experience working in organizations with multiple service lines, industries, or customer segments.
Strong analytical, strategic, and financial acumen with the ability to translate data and insights into business decisions.
Demonstrated success building, developing, and leading high-performing teams.
Exceptional executive presence, communication, collaboration, and influencing skills.
Entrepreneurial, proactive, and highly accountable, with a willingness to operate beyond traditional functional boundaries.
Candidates must be within commutable distance of Burlington, MA headquarters and comfortable working in this environment.

Nice To Haves

Professional services experience strongly preferred; environmental, engineering, infrastructure, real estate, or technical consulting experience is a plus.

Responsibilities

Develop and execute EBI’s enterprise marketing and growth strategy in support of the company’s strategic objectives.
Build and lead a high-performing marketing organization across brand, communications, digital marketing, demand generation, content, and market intelligence.
Define and strengthen EBI’s brand positioning, messaging, and value proposition across target industries and client segments.
Conduct market, customer, and competitive assessments to identify emerging trends, attractive segments, expansion opportunities, and strategic priorities.
Partner with the CEO and Senior Leadership Team to translate market insights into recommendations on growth strategy, service offerings, market entry, and investment priorities.
Build scalable demand-generation and account-based marketing programs that create qualified sales opportunities.
Partner with Sales to identify, develop, and optimize new sales channels, strategic partnerships, referral sources, and routes to market.
Lead EBI’s content strategy, working with Sales, Operations, and technical experts to develop thought leadership, case studies, market insights, and client success stories that elevate the brand and support business development.
Establish clear marketing KPIs, analytics, and reporting to improve decision-making and demonstrate business impact.
Strengthen alignment among Marketing, Sales, Operations, and service-line leaders to ensure commercial strategies reflect evolving market and client needs.
Build the capabilities, processes, technology, and talent required to support EBI’s continued growth.
Serve as an influential member of the Senior Leadership Team and contribute to the company’s strategic direction beyond the marketing function.