VP of Marketing and Revenue

COX SCIENCE CENTER AND AQUARIUM INC•West Palm Beach, FL

17h•Onsite

About The Position

The Vice President of Marketing & Revenue is a newly structured executive role designed to unify brand, marketing, earned revenue, events, and development functions under a single strategic leader committed to accelerating that growth in the lead up to the November 2027 Grand Opening of the Center's expanded campus. The Vice President of Marketing & Revenue is a senior executive responsible for all aspects of earned revenue generation, brand growth, and development operations at CSCA. This leader will set the strategic direction for how CSCA attracts, engages, and retains guests, members, donors, and community partners, translating the organization's mission into compelling public experiences and financially sustainable revenue streams. Reporting directly to the President & CEO and serving as a member of the executive leadership team, the VP will own a revenue portfolio that includes admissions, membership, event rentals, programming fees, retail, digital commerce, and contributed revenue. Two directors and one manager report into this role, supported by an external development strategist engaged on contract, creating an integrated structure that aligns brand, operations, events, and philanthropy in service of mission driven growth.

Requirements

10+ years of progressive experience in marketing, brand management, and/or revenue generation, with at least 5 years in a senior leadership role
Demonstrated success owning and delivering earned revenue targets in a consumer facing organization
Deep expertise in integrated marketing strategy, brand management, digital marketing, and audience development
Experience overseeing or partnering closely with development/fundraising teams, including stewardship of major donors and capital campaign communications
Proven ability to lead and develop high performing, multi functional teams
Strong analytical skills; comfort with data, pricing models, and performance metrics
Exceptional communication, relationship building, and executive presence
Experience in a mission driven, nonprofit, cultural, tourism, hospitality, or entertainment organization is highly valued
Bachelor's degree required

Nice To Haves

Senior sales and marketing experience at a 4 or 5 star hotel, resort, or hospitality property
Experience in a science center, aquarium, museum, zoo, theme park, or similar destination attraction
Familiarity with ticketing platforms, CRM systems, and digital marketing technology
Background in dynamic pricing and revenue management
Existing relationships in the South Florida market, media, tourism, corporate, civic, and philanthropic
advanced degree in marketing, business, or related field is a plus but not required

Responsibilities

Own and deliver annual earned revenue targets across all non-development income streams, with accountability for a combined portfolio of $15–20M
Provide executive oversight of contributed revenue (development) operations, partnering with the Director of Development and External Development Strategist on annual fundraising goals
Develop and execute a multi-year revenue strategy encompassing admissions, membership, group sales, event rentals, programming, retail, digital commerce, and philanthropy
Establish dynamic pricing frameworks for admissions and special events to maximize yield across seasons, exhibitions, and audience segments
Identify and develop new earned and contributed revenue opportunities aligned with CSCA's mission and growth priorities
Partner with the CFO on financial planning, budgeting, and forecasting for all revenue lines
Serve as CSCA's chief brand steward, ensuring consistent, compelling expression of the organization's identity across all channels and touchpoints
Develop and lead integrated marketing strategies that drive attendance, membership, donor engagement, and community visibility
Oversee advertising, public relations, content, social media, email, and community partnerships
Champion audience research and data driven decision making to refine messaging, segment audiences, and measure campaign effectiveness
Build and maintain strategic relationships with regional media, tourism partners, Palm Beach County School District, and civic organizations
Provide executive leadership and strategic direction to the Director of Development and the engaged External Development Strategist
Manage the contractual relationship with CSCA's external development strategist, defining scope, deliverables, performance expectations, and integration with the internal development team
Partner with the President & CEO on major donor cultivation, capital campaign communications, and donor facing brand consistency
Ensure tight alignment between earned revenue, brand/marketing, and contributed revenue strategies, leveraging shared audience data, messaging, and stewardship touchpoints
Integrate development messaging, donor recognition, and naming opportunities into broader institutional brand stewardship
Lead CSCA's membership program as a primary earned revenue and audience retention vehicle, with full accountability for member acquisition, renewal, upgrade, and lifetime value
Develop tiered membership structures, affinity programs, and corporate partnerships that expand the membership base
Design guest experience touchpoints (pre visit, on site, post visit) that deepen loyalty and drive repeat visitation
Cultivate the membership to donor pipeline in close partnership with the Director of Development
Collaborate with Education and Operations teams to align programming offerings with audience demand and revenue opportunity
Personally own the strategic direction for CSCA's ticketing platform and revenue operations infrastructure, defining ticket products, packages, promotional codes, and member benefits within the system
Implement revenue management practices including dynamic pricing, yield optimization, and package bundling
Drive group sales, field trip programs, corporate event rentals, and facility venue revenue
Develop and manage promotional strategies, discount policies, and partnership ticketing arrangements
Partner with the VP of Guest Experience & Education to ensure a clean handoff between ticketing strategy and system design (this role) and daily ticketing operations and front line staff management (Guest Experience)
Oversee retail and food/beverage partnership strategy as components of the on site guest revenue ecosystem
Champion CSCA's digital ecosystem, website, e commerce, mobile, email, and social, as a primary driver of marketing reach, revenue conversion, and donor engagement
Oversee CRM implementation and use, ensuring robust audience data capture and segmentation to inform marketing, membership, and development strategies
Leverage analytics and performance dashboards to make evidence based decisions across all marketing and revenue channels
Lead CSCA's digital advertising strategy (paid search, social advertising, display) to efficiently drive traffic and ticket sales
Partner with IT to maintain and modernize the marketing technology stack, including ticketing, CRM, and e commerce platforms
Develop and oversee a calendar of revenue generating events, seasonal activations, evening events, traveling exhibitions, and community programming, that drive visitation during off peak periods
Provide direct leadership to the Catering & Event Sales Manager and oversight of private and corporate event rental revenue
Partner with program, curatorial, and operations teams to package and price special events for maximum revenue and mission alignment
Build CSCA's reputation as South Florida's premier venue for private and corporate events
Lead, mentor, and develop a team consisting of two directors, one manager, and their staff, creating a culture of performance, creativity, and collaboration
Manage the contract relationship and integration of CSCA's external development strategist into the broader marketing and revenue function
Serve as a key thought partner to the President & CEO and fellow executives on institutional strategy, audience growth, and market positioning
Represent CSCA externally with community partners, tourism organizations, media, and civic stakeholders
Build the structural and team capacity needed to scale this function in support of the November 2027 Grand Opening and beyond