VP, Revenue Marketing

Blackboard

5d•$205,006 - $307,510•Remote

About The Position

The VP of Revenue Marketing owns the pipeline engine. This leader is responsible for demand generation, digital marketing, field marketing across North America and international markets, web as a platform and conversion asset, and industry events. Together with the VP of GTM Marketing, this leader co-owns the new recurring bookings target and is accountable for pipeline volume, customer acquisition cost, and marketing-sourced opportunity creation. This role focuses on the acquisition and pipeline motion. Customer advocacy, retention programs, and expansion marketing are owned by a dedicated peer function. This is a roll-up-your-sleeves role. The team is lean by design. AI is not a supplement here, it is the operating model. We are not hiring a leader who manages people managing tools. We are hiring someone who builds AI-native systems, runs them, and raises the capability of everyone they work with. You will also be a force multiplier for the broader marketing organization. The ability to uplevel others, share what you are building, and raise AI fluency across the team is as important as your individual output.

Requirements

Built AI-native workflows, automations, and campaigns that produced output a traditional team could not have matched, with examples to show
Owned a pipeline number and held demand generation accountable to documented targets
Run paid search, display, programmatic, SEO, and GEO as a connected demand engine across North America and international markets
Hands-on experience with marketing automation platforms (HubSpot, Marketo), CRM (Salesforce), and intent and ABM platforms (6sense, Demandbase or similar)
Built (not just optimized) content and SEO infrastructure from a starting point of brand recognition without content authority
Treated GEO and LLM visibility as a first-class channel with a structured approach to domain citations and prompt coverage
Owned web strategy: site architecture, campaign landing pages, conversion optimization, and form conversion, working closely with web dev and analytics
Run a pipeline contribution model for third-party conferences and regional events including budget, selection, and post-event attribution
Co-owned a bookings target with a peer marketing leader and operated in a lean team built for leverage, not volume
Fluent with attribution and analytics tooling (Bizible, Dreamdata, HubSpot reporting, or equivalent) and comfortable defending the pipeline number in front of Sales and Finance
Raised AI fluency in the people around you by sharing what you are building
High agency, adaptive learning, clear communication, intellectual humility
Fluency in written and spoken English
Candidates must be legally authorized to work in the country where the role is based at the time of hire and must maintain that authorization for the duration of employment. The company does not provide visa sponsorship or immigration support for this position.

Nice To Haves

The brand has recognition.
The LLM visibility is already ahead of where most companies start.
The content infrastructure, the SEO authority, the demand engine: those are yours to build.
You will have direct line of sight to the CMO, real ownership over pipeline, and the chance to shape how one of the most recognized brands in education technology shows up in the market during one of the most interesting moments in the company's history.

Responsibilities

Own the full demand generation motion: paid search, display, programmatic, SEO, and generative engine optimization. Define the strategy, set the cadence, manage agency relationships, and hold the pipeline number.
Define the content strategy, set the production cadence, and establish the vendor and agency relationships needed to execute at scale to build content authority driving organic traffic and domain citations.
Compound the advantage of showing up in AI-generated answers by increasing domain citations, content trusted by LLMs as a source, and a structured approach to showing up in specific prompts and themes buyers are asking.
Own field marketing coverage across North America and international territories, ensuring every program runs against a documented pipeline target and ICP audience match. Work directly with the sales organization on lead quality, account-based programs, and in-market execution.
Own the strategy behind the website: content architecture, thought leadership programming, campaign landing pages, conversion optimization, and form conversion. Work with the web development team to ensure the site earns trust from both humans and AI systems.
Own the pipeline contribution model for third-party conferences and regional field programs, including selection, targeting, and post-event attribution.
Build, use AI to research, draft, test, and iterate at a pace a traditional team cannot match. Treat AI as a system, not a shortcut. Build automations, run campaigns with AI-assisted workflows, and actively share what you are building with the people around you.
Lead a focused team of full-time marketers and contractors, with capacity built around AI tooling and agency partnerships.
Own the judgment, the strategy, and the relationships, leveraging AI for volume.