VP of Market Sales

Flowers Foods•Nashville, TN

11d•$105,000 - $115,000•Onsite

About The Position

Flowers Foods, Inc. is a leading producer of packaged bakery goods in the United States with $5.1 billion in 2024 sales. The company offers a variety of well-known brands such as Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake. Flowers Foods emphasizes a culture of Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility, focusing on innovation and community. This role is a full-time position with a comprehensive benefits package.

Requirements

Bachelor’s degree in Sales or Business Administration preferred.
Relevant experience in general management or sales.
Previous experience as Sales Consultant preferred.

Responsibilities

Executing local market-specific sales strategies based on guidance from Regional Sales VP.
Driving profitable sales in collaboration with the Retail sales team and the Business Unit.
Owning and managing all local market specific DSD sales activities.
Maintaining close contact with ASDs regarding the Company’s business relationship with Independent Distributor Partners (IDPs).
Growing business through interaction with key customer accounts.
Coaching and training ASDs on developing business relationships with IDPs.
Maintaining consistent communication with the Regional Sales VP to provide perspective on local market-specific successes and areas for improvement.
Executing sales strategies based on guidance from VP of Regional Sales and VP of Division Sales.
Working cross-functionally with bakeries on product quality, delivery dispatch, and other issues impacting the sales department.
Partnering with ASDs to execute local sales plans and pursue profitable new business to achieve goals.
Maintaining close contact with VP of Regional Sales and providing updates on performance results and competitor activity.
Working with ASDs to analyze reports from digital sales teams, distributor enablement, revenue growth management, and utilizing the Customer Product Profitability (CPP) dashboard.
Ensuring ASDs work daily with fundamentals (displays, customer relations, time schedule and callbacks, space and position, and distribution).
Assisting ASDs in selling and general/IDP relationship efforts, and providing industry standards and best practices advice.
Responsible for usage of digital products and the Go Spot Check (GSC) tool for daily and focused missions.
Monitoring units and dollar sales, profit margin, and stale using the GSC tool to drive business conversations with IDPs and customer accounts.
Providing ASDs with proper guidance, direction, and assistance to achieve profit goals and compliance with all applicable policies and procedures.
Conducting weekly meetings with ASDs to discuss performance against perfect store execution.
Coaching and mentoring ASDs in the understanding and use of available information and professional presentation of information/knowledge.
Interacting with and visiting key customer accounts to build rapport and increase selling opportunities.
Maintaining close contact with other Market Sales VPs and Retail Team to stay informed on cross-regional activity and share key successes.
Ensuring compliance with all company policies and procedures.
Performing other duties which are deemed to be an integral part of the position, including using digital tools, dashboard reports, fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures.
Partnering with the Human Resources Department to develop a succession plan, employee development, employee engagement and retention.