VP of External Sales

FUNDVIEW

34d • Hybrid

About The Position

FUNDVIEW is seeking a VP of External Sales to build and lead the company's outside sales organization. Currently, sales are founder-led, and this role is crucial for expanding market reach beyond Texas and into new states. The VP will be responsible for winning new cities, building a scalable sales structure, hiring and training sales representatives, and developing a repeatable sales process. The company offers a proven cloud ERP product for municipalities, with strong customer retention. The market is large, and the primary constraint is sales capacity. The role involves building a sales engine from the ground up, as there is no existing inbound marketing function. Pipeline is generated through disciplined outbound efforts, in-person visits, relationship building, and RFP coverage. The VP will also be involved in rebuilding the company's CRM and sales infrastructure, including a HubSpot migration and the development of new qualification frameworks and sales playbooks. The target buyers are municipalities, which have long sales cycles (6-18 months) involving councils, city attorneys, and procurement processes. The VP will need to navigate these complexities and strategize to change the buying math.

Requirements

• Proven track record of self-sourced new-logo wins.
• Experience opening and developing new territories or markets from scratch.
• Experience hiring and ramping sales representatives as a first sales leader or player-coach.
• Ability to operate in public-sector buying environments or demonstrate a rapid learning curve.
• Experience winning long-cycle, committee-driven, procurement-heavy deals (e.g., healthcare, edtech, public safety, enterprise).
• Familiarity with RFPs, cooperative purchasing, and city attorney redlines.
• Ability to explain complex software to non-technical buyers (city clerks, finance directors, council members).
• Discipline in CRM hygiene, written follow-up, and consistent cadence execution.
• Devotion to the sales craft, including studying losses, self-critique, and continuous improvement.
• Ability to model and hold a team to high standards.

Nice To Haves

• Direct govtech or municipal software sales experience.
• Experience with HubSpot CRM.

Responsibilities

• Build and lead the outside sales organization.
• Win new cities and expand market reach into new states.
• Hire, ramp, and manage a team of sales representatives.
• Develop and execute a repeatable sales system and onboarding path for new hires.
• Carry deals and close the largest sales opportunities.
• Step into and support team members' late-stage deals.
• Develop and maintain a trustworthy sales forecast in HubSpot.
• Map out target markets, including identifying cities coming off contract.
• Conduct in-person visits to potential clients.
• Attend conferences and network with potential buyers.
• Report weekly on pipeline, stages, and forecast to leadership.
• Contribute to the rebuilding of sales infrastructure, including CRM migration and playbook development.
• Navigate long sales cycles, council approvals, and procurement rules in the public sector.

Benefits

• Uncapped commission and upside tied to performance.
• Opportunity for real ownership of the number, team, and plan.
• Involvement in all conversations about company growth.
• Opportunity to shape the go-to-market strategy.
• Work on an honest mission that matters to real communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed