VP of Digital Product

Birdy Grey • Los Angeles, CA

22h • Remote

About The Position

Birdy Grey is seeking a senior leader to own the Digital Product organization, including Product Management, Product Design, Site Merchandising, and Web Operations. This role is central to the company's strategy, focusing on enhancing the digital customer experience to drive competitive advantage. The position is a player-coach role, requiring the individual to set strategy, lead the team, and personally manage the roadmap for the core shopping experience. The goal is to improve the customer journey from discovery to purchase across various customer segments, including brides, bridesmaids, groomsmen, and guests.

Requirements

• 12+ years in product management in ecommerce or consumer digital, including leading a product function and developing people.
• A track record of personally leading customer-facing digital products from discovery through launch and measurement, with demonstrable commercial results.
• Deep experience with experimentation and conversion optimization.
• Analytical skills to interrogate data (SQL or a BI tool).
• Experience running a roadmap process across multiple teams and presenting it to executive leadership.
• Technical depth to engage engineering credibly on architecture, estimates, and integration tradeoffs.
• Fluency in the drivers of business performance and in modern ecommerce platforms, content management, analytics, and testing tools.
• Clear writing and strong stakeholder management skills.
• Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate personal work and identify opportunities for AI-driven automation.
• Impeccable organizational skills and attention to detail.
• Excellent verbal, written, and interpersonal communication skills.
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Hard working and willing to roll sleeves up - no job is too big or too small.
• Entrepreneurial spirit, thriving in a dynamic, fast-paced, fluid environment.
• Comfortable with ambiguity and taking initiative to lead projects.

Nice To Haves

• Start-up experience
• Interest in bridal and fashion
• Experience in apparel, fashion, bridal, or another considered-purchase category
• Direct experience leading Product Design, Site Merchandising, or Web Operations alongside Product Management
• Experience with personalization, recommendations, search, or AI-enabled shopping experiences

Responsibilities

• Own the digital product vision, strategy, and roadmap, balancing near-term commercial opportunities with long-term customer and platform investments.
• Build a single scorecard for the store to track how different levers impact performance on the same real estate.
• Be accountable, with Marketing and Merchandising, for conversion, revenue, and lead generation through the digital experience.
• Personally lead the core shopping experience roadmap, including discovery, requirements, prioritization, scoping, estimation, launch, and measurement.
• Supervise the lead generation and product design roadmaps and ensure alignment with the core strategy.
• Align stakeholders when priorities compete and communicate progress and results to executive leadership.
• Set the standard for the end-to-end customer experience across UX, interaction design, and visual execution.
• Integrate customer research into the product development process, moving from concept to prototype to validated solution.
• Evolve a scalable, component-based design system in Figma to improve efficiency for both Design and Engineering teams.
• Own the A/B testing program, including a clear testing roadmap, hypothesis and scorecard for each test, timely readouts, and rapid iteration.
• Own product reporting and KPIs, and conduct analytical work to understand results.
• Own how customers discover and navigate the assortment across search, navigation, collections, landing pages, listing and detail pages, and recommendations, in partnership with Merchandising.
• Own the day-to-day operation of the store, including product activation, content management, campaigns and promotions, site launches, QA, and release readiness, with a focus on automation.
• Build personalized customer journeys in partnership with Creative and Marketing.
• Integrate AI thoughtfully to improve the customer experience or team efficiency, in partnership with Engineering.
• Lead complex initiatives across Engineering, Marketing, Merchandising, Creative, Operations, CX, and Analytics to ensure complete customer experiences upon launch.
• Build, coach, and develop the Product and Design team and establish the operating system for their work, including roadmap visibility, requirements, tracking, and launch processes.

Benefits

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Executive