VP, OEM Program Headquarters

Team Velocity Marketing • Chicago, IL

1d

About The Position

The VP, OEM Program Headquarters owns campaign revenue for assigned automotive OEM programs and leads the headquarters team of inside sales representatives and account managers. The role sets revenue plans and campaign pricing, packaging, and promotional strategies; establishes outreach cadence and performance targets; coaches the team; and serves as the senior day-to-day contact for OEM stakeholders. Success is measured by campaign enrollment, dealer participation, revenue against plan, and customer retention.

The position oversees OEM campaign execution, dealer engagement, reporting, and operational processes. It translates campaign calendars into outreach plans and dealer-facing materials, reports results to OEM partners, resolves escalations, and maintains Salesforce and campaign dashboards. The role also develops the team, playbooks, scripts, and training content while ensuring adherence to OEM brand standards, co-op guidelines, and company policy.

Requirements

• At least 5 years leading an inside sales, account management, or dealer-facing sales team, with direct responsibility for revenue.
• A proven record of meeting or exceeding revenue and activity targets through a team.
• Experience selling to or working with franchised automotive dealerships, including sales, F&I, fixed operations, or service departments.
• Working knowledge of OEM program structures, including campaign calendars, co-op and incentive programs, dealer enrollment, and OEM field organizations.
• Hands-on Salesforce experience and comfort building forecasts and dashboards.
• Strong coaching skills, including the ability to listen to calls, give direct feedback, and improve individual performance.
• Clear written and verbal communication with dealer principals, OEM managers, and internal executives.
• Bachelor's degree in business, marketing, or a related field, or equivalent experience.

Nice To Haves

• Experience inside an OEM program headquarters, a tier-1 OEM agency, or a dealer-services vendor.
• Background in automotive retail marketing, service retention, or owner-loyalty campaigns.
• Experience scaling a team or launching a new program or call center from scratch.
• Formal sales-management training.

Responsibilities

• Own and deliver the annual, quarterly, and monthly campaign revenue plan for assigned OEM programs.
• Set pricing, packaging, and promotional strategies for sales and service campaigns in partnership with OEM program managers.
• Recruit, onboard, coach, and retain inside sales representatives and account managers.
• Set daily activity targets and hold the team accountable for calls, emails, demos, and enrollments.
• Conduct weekly one-on-ones and pipeline reviews, create development plans, and build a bench of future leaders.
• Manage territory and dealer-list assignments, quota setting, and the incentive plan.
• Maintain a 99.5% retention rate of current clients through excellent customer service.
• Serve as the day-to-day headquarters contact for OEM field, regional, and national program stakeholders.
• Translate campaign calendars into outreach plans with launch dates, scripts, offer sheets, and dealer-facing collateral.
• Report enrollment, participation rate, redemption, and ROI results to OEM partners.
• Drive dealer enrollment and renewal in sales and service campaigns across the assigned dealer network.
• Resolve dealer, dealer-group, and OEM field-staff escalations promptly and professionally.
• Capture dealer feedback and share it to inform campaign design.
• Maintain Salesforce hygiene, call tracking, and campaign dashboards, and report performance weekly to leadership.
• Build and refine playbooks, call scripts, objection handling, and training content.
• Ensure compliance with OEM brand standards, co-op guidelines, and company policy.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan with company match
• Paid leave
• Wellness benefits
• Performance-based variable compensation plan with a target opportunity equal to 50% of base salary

What This Job Offers

• Job Type: Full-time
• Career Level: Senior