VP, Media

Marketbridge•Boston, MA

2d•$130,000 - $180,000•Remote

About The Position

Marketbridge is seeking a Vice President, Media to lead and evolve our integrated media practice. This role will be responsible for shaping the vision and future direction of the practice, building the team and operating model needed to support continued growth, and ensuring our media capabilities remain innovative, differentiated, and responsive to changing client and market needs. Working alongside senior leaders across strategy, client services, analytics, creative, and activation, the VP will develop a high-performing, globally connected media organization that delivers sophisticated brand-to-demand programs for enterprise B2B clients. The Vice President, Media will provide strategic and operational leadership across the media practice. You will establish the standards, tools, processes, talent model, and commercial approach required to support continued growth while maintaining a high level of quality across client engagements. You will also serve as a senior media advisor on our most complex accounts and play an active role in new business, organizational planning, and the ongoing development of Marketbridge’s integrated media offering.

Requirements

15+ years of experience in media strategy, planning, buying, and leadership, ideally within an agency environment
Significant experience leading media strategy and delivery for large, complex enterprise clients
Deep understanding of B2B media, including programmatic, paid social, SEM, trade publications, traditional media, and integrated channel planning
Proven experience building, scaling, or transforming a media practice or substantial media capability
Experience leading distributed, global, offshore, or blended delivery teams
Demonstrated success developing operating models, workflows, governance structures, and quality standards
Experience overseeing multimillion-dollar media budgets and complex client portfolios
Strong commercial acumen, including experience with pricing, staffing, utilization, profitability, and scope development
Proven success leading senior teams, developing leaders, and managing organizational change
Experience supporting new business pitches and expanding media relationships within existing accounts
Strong executive presence with the ability to advise, influence, and build credibility with senior client stakeholders
Deep familiarity with major media platforms and technologies, including The Trade Desk and/or DV360
Strong analytical judgment and the ability to translate performance data into clear business recommendations
Ability to operate effectively in a fast-paced, evolving environment with competing priorities
Candidates must be in Canada or the US without visa sponsorship.

Nice To Haves

Marketbridge supports Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.

Responsibilities

Define and lead the vision, methodology, and strategic direction of the integrated media practice
Build the team, leadership structure, and delivery model required to scale the practice while continuing to evolve and strengthen Marketbridge’s media offering
Develop a scalable global operating model, including offshore and distributed delivery capabilities, that supports growth without compromising strategic quality or client experience
Establish consistent media standards, processes, tools, and governance across teams
Identify opportunities to expand Marketbridge’s media capabilities and differentiate our offering in the market
Contribute to agency growth through new business development, pitches, capability presentations, and solution design
Provide senior strategic oversight across integrated media planning and activation for enterprise B2B clients
Advise clients on media investment, channel strategy, measurement, organizational structure, and long-term transformation
Ensure media strategies are connected to clients’ broader business, brand, demand generation, and revenue objectives
Oversee the development of sophisticated cross-channel programs spanning programmatic, paid social, SEM, trade publications, traditional media, outdoor, and emerging channels
Serve as the escalation point and senior strategic counsel for complex or high-profile client engagements
Design and implement scalable delivery models that improve quality, efficiency, consistency, and profitability
Lead the continued development of offshore and distributed media capabilities, ensuring clear ownership, strong communication, and consistent quality standards
Determine the appropriate balance of onshore, offshore, centralized, and client-dedicated resources
Partner with operations and finance leaders to oversee pricing, staffing, utilization, resourcing, and margin performance
Establish clear roles, workflows, quality-control processes, and service-level expectations across the media function
Monitor the health of the practice and proactively address capacity, capability, and delivery risks
Lead, develop, and retain a high-performing team of media leaders and practitioners
Build a clear organizational structure and career path that supports both team growth and business needs
Coach senior team members and strengthen leadership capabilities throughout the practice
Identify future talent and skill requirements as the media landscape and client needs evolve
Foster a culture of accountability, collaboration, innovation, and continuous improvement
Act as an executive-level partner to senior client stakeholders
Build confidence in Marketbridge’s media capabilities through clear, commercially grounded recommendations
Partner with client leaders to identify opportunities for account expansion and increased media investment
Oversee major media budgets and ensure appropriate governance, risk management, and financial accountability
Support the development of pricing models, scopes of work, staffing plans, and commercial agreements
Establish the practice’s approach to media measurement, optimization, reporting, and performance storytelling
Partner with analytics and technology leaders to strengthen the connection between media performance and business outcomes
Evaluate emerging platforms, technologies, AI-enabled solutions, and industry developments
Ensure the practice remains current with evolving privacy requirements, buying models, platform capabilities, and B2B media trends
Introduce new approaches that improve performance, efficiency, and the client experience