VP, Business Development - Macerich Media Network

Macerich • New York, NY

16h • $250,000 - $275,000 • Hybrid

About The Position

The VP, Business Development is responsible for developing the media growth strategy to drive revenues through the sale of national media to third-party agencies, brands, and retailers. The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field is required.
• A minimum of 10+ years of related sales and marketing experience, preferably leading and managing media sales teams.

Nice To Haves

• Media agency experience and/or media buying/selling on behalf of a developer, major event platform, or a property such as a sports arena.
• A demonstrated ability to initiate, create and ensure the success of a new business initiative within the framework of a highly successful operating business.

Responsibilities

• Develop & deploy a media sales growth strategy to increase YOY gross media sales.
• Focus on enterprise-level national media sales opportunities.
• Identify new media category revenue opportunities for the Macerich portfolio.
• Develop executive-level relationships at key media buying agencies.
• Sell media opportunities to qualified national brands and retailers.
• Collaborate on the development of the annual budget goals for all media sales categories.
• Oversee the growth and day-to-day management of media revenues by effectively managing the media sales team.
• Ensuring the best strategies and sales tactics are deployed including managing media rates and third-party impression data.
• Advise the SVP, Business Development on opportunities to implement new programs. Develop business models outlining costs associated with program implementation and gain consensus on program direction prior to initiating.
• Manage the Media Operation and Trafficking Team to ensure the successful deployment and execution of all media campaigns including but not limited to oversight of the Business Development CMS, digital scheduling, static media executions, and establishment of new inventory opportunities.

Benefits

• Best-in-class benefits with affordable employee contribution levels
• Generous paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
• 401(k) match with immediate vesting
• Ability to purchase company stock at a 15% discount
• 24 paid volunteer hours and employer charitable match
• Employee Assistance Program
• Career-development resources
• Comprehensive wellness program including Calm Health and ClassPass memberships
• Remote Fridays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior