VP, Media Strategy and Planning

Klick Health•Philadelphia, PA

13h•Hybrid

About The Position

The Klick Group is an ecosystem dedicated to helping life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting. Klick Media's Media Craft ensures that Klick’s work reaches the right audiences at the right moments by combining audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance, connecting strategy and creativity to real-world results.

Requirements

14–18 years of media strategy and planning experience in healthcare, pharmaceutical, or life sciences advertising, with a track record of building and leading high-performance media teams
Demonstrated expertise in integrated media strategy across paid, owned, and earned channels, including digital, broadcast, print, and emerging media, with deep knowledge of pharma audience targeting and compliance requirements
Proven track record of managing senior client relationships, presenting media strategy and performance recommendations at the C-suite level, and growing media accounts through strategic counsel
Strong client relationship skills across a broad portfolio, with the ability to read the room and adapt your approach to the account
Experience building media capabilities, establishing planning methodologies, and developing team talent to create a differentiated media practice within an agency context
Strong analytical acumen with expertise in media measurement, attribution modeling, and marketing mix optimization, with the ability to translate data into strategic business insight

Nice To Haves

Demonstrated thought leadership through speaking engagements, publications, or industry recognition
Experience leading through organizational transformation and change management
MBA or advanced degree in a related field
Experience with emerging technologies and their application to marketing and communications
Comfort and enthusiasm for using AI as a regular part of how work gets done

Responsibilities

Lead Klick's media strategy and planning capabilities, defining the investment philosophy, channel frameworks, and audience architecture that drive client business outcomes
Build and develop a high-performing media strategy team, cultivating analytical depth, strategic thinking, and cross-channel expertise at senior levels
Own C-suite client relationships for media strategy, serving as a trusted advisor on investment strategy, audience planning, and omni-channel integration
Drive media measurement and planning innovation by championing advanced analytics, data partnerships, and attribution approaches that demonstrate media ROI
Transform Klick's media planning discipline by defining future-state capabilities, technology investments, and operational models that scale planning quality across the portfolio