VP, Marketing - Ultra

Sony Music Global Job Board•New York, NY

1d•$140,000 - $160,000•Onsite

About The Position

Sony Music Entertainment is seeking a Vice President of Marketing to join the Ultra Records team. This role will report directly to the President of Ultra Records and must be based in NY. As the VP of Marketing at Ultra Records, you will play a critical role in setting the vision, strategy, and direction for innovative, data-driven and creative marketing across the Ultra Roster. You will oversee the marketing team, guide campaign strategy, approve budgets, and ensure marketing efforts are cohesive, measurable, and aligned with each artist's goals. You will work closely with artists and their teams — as well as with creative, digital, international, and A&R — to ensure their vision is integrated into all marketing efforts from conception to execution and will represent the marketing department in pitch meetings with potential new signings. The ideal candidate will possess a strong understanding of digital marketing, data analytics with the ability to balance creative vision, team leadership, and measurable business results.

Requirements

7+ years of progressive marketing experience in the music industry, with a strong track record in recorded music campaigns and digital marketing
Broad knowledge of the contemporary music landscape and an ability to adapt strategy across genres and audiences
Extensive contacts and relationships in the electronic music industry
Skilled at artist-facing communication - you know how to build trust with talent and their teams
Strong digital and social instincts, with hands-on experience using platform tools and analytics to drive results
Comfortable being both creative and analytical — equally at home in a brainstorm and a performance dashboard
Experience managing budgets and working within cross-functional team structures
A natural collaborator with excellent communication skills and the ability to manage high volumes of competing priorities
Available to travel both domestically and abroad for meetings, music conferences and festivals.

Responsibilities

Lead the marketing department by contributing ideas, overseeing campaigns and guiding the team.
Lead the development and execution of integrated marketing campaigns for singles, videos, and album releases across the Ultra Records roster
Drive artist development strategy in partnership with A&R, management, and creative teams — building long-term brand narratives alongside individual release campaigns
Create digital and social marketing strategies, leveraging platform expertise (Instagram, TikTok, YouTube, Meta, etc. ) to grow audiences, deepen fan engagement, and drive streaming demand
Work closely with DSP partners (Spotify, Apple Music, Amazon, TIDAL) to maximize editorial placement and promotional opportunities
Monitor and analyze key performance indicators including streams, playlist adds, social engagement, and audience growth — and adjust campaigns accordingly
Collaborate cross-functionally with radio, publicity, creative, and sync teams to ensure cohesive, high-impact releases
Manage relationships with external partners including digital agencies, influencer networks, and content creators
Contribute to artist pitch meetings and internal business reviews with thoughtful, data-supported marketing perspectives
Manage marketing budgets efficiently, tracking spends against goals and reporting on ROI
Oversee the evaluation and adoption of new analytics tools and platforms (e.g., Melody IQ, Chartmetric, Luminate) as well as Sony’s internal data analytics tools
Oversee the marketing budgets across artist campaigns, approving all purchase order requests and allocating resources across paid media, tools, and partnerships to maximize ROI on fan acquisition and growth