VP, Marketing Technology Solutions, Product Management-Technical

Mastercard•New York, NY

About The Position

The Marketing Technology Solutions program's vision is to deliver a fully modernized, insight‑driven digital marketing engine where campaigns are created once, executed everywhere, and continuously optimized through measured ROI—across B2B, B2C and B2B2C. The team is focused on building an interconnected MarTech ecosytem with end‑to-end automation from brief to execution, seamless reporting across all campaigns, and the ability to scale on‑brand creative and personalized sales materials using customer and product insights. This end-to-end experience for our marketers will be fully AI enabled through our Agentic Marketing System, orchestrating the process to create effective marketing tactics and campaigns, easily leveraging historical data and effective tactics. Today, we are in an important transition phase. Campaign execution and reporting exist across multiple tools and processes, limiting our ability to orchestrate campaigns as a single system or measure ROI consistently. Project management and execution workflows are not yet fully standardized, creative scale is constrained, and customer insights are not consistently activated across marketing and sales. We are in the process of building an enterprise MarTech foundation to drive the next phase of growth for Mastercard. As the Vice President of Marketing Technology Product Management-Technical, you will serve as the enterprise-wide owner of Mastercard’s foundational global marketing and communications platforms and data. You will define and drive the vision, strategy, and product roadmap for capabilities spanning the full marketing lifecycle—ensuring our systems, workflows, and data models operate as an integrated, scalable, and high performing ecosystem. You will guide modernization efforts across the broader marketing technology stack, reducing complexity, and enabling global consistency. This leader will lead a team of Technical Product Managers while partnering with Engineering, Program Management, Marketing Stakeholders and broader enterprise stakeholders to support Mastercard’s rapidly evolving business needs.

Requirements

Extensive experience leading large-scale technology and modernization initiatives with demonstrated success harmonizing processes, data and platform configurations across a global enterprise
10+ years in technology and product management, with a strong track record of driving complex, cross functional product builds, enhancements and transformations
Demonstrated expertise in growth marketing capabilities with a strong understanding of marketing and revenue generation
The ability to explain complex product and technology trade-offs to senior executives and the business value of investing in marketing technology in the form of strong visuals such as Powerpoint, Figma, etc.
Proficiency in product management frameworks, agile delivery practices, and tools such as AHA! and Jira, with the ability to translate strategic objectives into actionable product roadmaps and continuous value-delivery
Experience designing scalable, integrated solutions using configurable platforms, API driven integration layers, and enterprise architecture
Strong program and project leadership, with the ability to manage cross functional teams, navigate dependencies, and identify and mitigate risks across enterprise level initiatives
Exceptional strategic thinking and product storytelling skills, with the ability to translate complex technical or process concepts into clear, compelling product direction and value-centric narratives that drive adoption
Demonstrated ability to lead through complexity and organizational change, influencing leaders across Marketing, Technology, and the business to deliver outcomes

Responsibilities

Partner with the Marketing and Communications product co-founder and own the technical product strategy for our long-term vision, roadmap, and prioritization model for foundational marketing capabilities across the marketing and communications ecosystem.
Translate enterprise needs and marketing operating models into cohesive product experiences, scalable design patterns, and a robust future state blueprint
Establish and track success metrics that measure product performance, data integrity, efficiency and experience outcomes.
Lead the design and delivery of product features and enhancements spanning Adobe, Salesforce Marketing Cloud and other 3rd party MarTech platforms as well as charting direction for a connected data platform and integration layers to support end-to-end business processes and product experience
Partner with marketing stakeholders, program management, and engineering to drive delivery excellence, manage dependencies, and ensure successful execution of product initiatives
Influence senior stakeholders on technology, data, and process implications—advising on risks, tradeoffs, and strategic investment priorities
Represent your product domain in governance forums, planning cycles, and cross functional product integration efforts
Coach and develop a team of technical product managers elevating product craft, data fluency, and MarTech expertise
Foster a culture of innovation by bringing market insights, product best practices, and emerging MarTech technology trends into the strategy and design process
Set the example for a culture of community and collaboration across teams in multiple offices and time zones.

Benefits

insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement

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