VP LATAM

Molson Coors • Long Lake, WI

4d • Hybrid

About The Position

In the role of Vice President, Latin America, you will be part of the Strategy & Capabilities leadership team. This role is responsible for driving sustainable, profitable growth across Latin America by leading sales, marketing, and commercial excellence functions. This role is focused on accelerating brand development and innovation, strengthening commercial capabilities, and building strong partnerships to unlock long-term value.
This position reports to the Chief Strategy & Capabilities Officer and partners closely with internal stakeholders across Sales, Marketing, and IT, while building trusted relationships with key partners in priority markets to drive the effective brewing and distribution of our brands.

Requirements

• You are an authentic leader; you value and respect differences and believe everyone’s unique differences are the key to collaboration and a winning team culture
• You have a bachelor’s degree in business administration, sales, marketing, or other relevant field OR 10-15+ years of progressive leadership experience in sales, marketing, and commercial strategy
• You are bilingual in English and Spanish
• You have proven success leading large, complex, multi‑market organizations
• You have experience working in international markets, with strong preference for LATAM market expertise
• You have demonstrated P&L ownership and strong commercial and financial acumen
• You are a strategic thinker with a strong track record of execution and delivering results
• You build relationships and collaborate to get to the desired outcome
• You take accountability and ownership of results – acting with integrity and honoring commitments
• You exhibit our core values

Nice To Haves

• strong preference for LATAM market expertise

Responsibilities

• Lead, develop, and inspire high‑performing commercial and marketing teams across LATAM
• Foster a culture of collaboration, agility, accountability, and continuous improvement
• Champion capability building and talent development to strengthen regional leadership depth and commercial effectiveness
• Develop and execute a fully integrated LATAM commercial strategy focused on long-term growth, profitability, and brand strength
• Lead deployment of commercial tools, processes, and capabilities across regional markets
• Establish, monitor, and optimize commercial KPIs and performance metrics
• Collaborate closely with global and regional commercial teams to ensure strategic alignment and share best practices
• Oversee regional brand building and integrated marketing strategy across LATAM
• Lead innovation initiatives to renovate existing brands and identify white‑space growth opportunities
• Ensure marketing and innovation efforts align with enterprise strategy and regional growth priorities
• Build, manage, and strengthen relationships with distributors, licensees, and manufacturing partners across LATAM
• Partner with the M&A team to evaluate, renegotiate, or transition partnerships as needed to support long‑range planning (LRP) goals
• Identify and prioritize strategic opportunities across LATAM markets
• Drive growth in must‑win markets, lead turnaround and transformation efforts in underperforming markets, and optimize profitability elsewhere
• Ensure market‑level execution aligns with enterprise strategy and regional resource models

Benefits

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

What This Job Offers

• Job Type: Full-time
• Career Level: Executive