VP, Integrated Marketing

Lucky Strike Entertainment • Miami, FL

7d • Hybrid

About The Position

The Vice President of Integrated Marketing is responsible for leading the company’s integrated marketing strategy, promotional planning, and go-to-market execution across all brands and business units.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of relevant marketing experience, including 5+ years in a leadership role.
• Strong leadership, analytical, communication, and cross-functional collaboration skills.
• Proven ability to drive measurable business results through marketing initiatives.

Responsibilities

• Develop integrated marketing strategies supporting growth objectives and key initiatives.
• Own the annual marketing calendar and campaign planning process.
• Establish campaign objectives, audience strategies, and success metrics.
• Ensure consistent messaging across all customer touchpoints.
• Lead campaign development from strategy through launch and optimization.
• Oversee campaign briefs, go-to-market planning, and launch readiness.
• Coordinate execution across brand, digital, lifecycle, social, creative, PR, and operations teams.
• Improve campaign effectiveness and speed-to-market.
• Serve as the primary marketing lead for company-wide promotional initiatives.
• Partner with executive leadership and operations teams.
• Lead integrated planning processes and marketing best practices.

Benefits

• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive