VP, Integrated Marketing

Personify Health•New York, NY

1d•$220,000 - $250,000

About The Position

Personify Health's commercial growth depends on a marketing engine that turns strategy into pipeline, market presence, and brand equity across the Wellbeing and TPA businesses. This leader owns that engine end to end: demand generation, the operational backbone that runs it, and the brand, creative, communications, and events work that puts Personify in front of the market credibly and consistently. This is a builder's and integrator's seat, not a caretaker's. It reports into Commercial/Growth leadership rather than a CMO, and it takes target customer profiles and unmet-need definitions as inputs from Product, validated by Commercial. Within that frame, this leader is expected to run marketing as one connected system rather than a set of siloed functions — bringing an informed point of view, challenging assumptions, and originating ideas on how brand, content, and demand generation compound each other, not simply executing a playbook handed to them.

Requirements

12+ years in B2B marketing leadership
Run B2B demand generation incorporating ICP and target customer profiles defined by product/strategy, translated into an integrated marketing playbook spanning digital, ABM, and content.
Personally led a team through a shift from broad-based/volume marketing metrics to account-based or signal-based qualification.
Directly owned brand governance, a PR agency relationship, and a multi-event portfolio — conferences, trade shows, sponsorships, hosted events — with real budget accountability.
A track record of building integrated marketing functions from the ground up — brand, communications, content, demand generation, and marketing operations working as one team.
Experience in healthcare technology, employer health, or another regulated, multi-stakeholder enterprise market with long sales cycles and mixed economic buyers.

Responsibilities

Build and run demand generation programs against the target profiles and unmet needs Product and Commercial define, translating them into channel strategy, messaging, and campaign execution across TPA and Wellbeing.
Lead Marketing's side of a joint problem-led pipeline model with Sales: problem-led content paths, message frameworks, and SDR conversation guides for each activated hypothesis, plus execution of generative search, LinkedIn, ABM, and intent-data targeting.
Own the digital channel mix — website, paid media, email, and organic — as the execution layer behind demand generation and brand visibility.
Be evaluated against the quality of leads generated, not just quantity of leads generated. Success in this role is the conversion rate of a high number of MQLs into SQLs and their associated velocity through commercial pipeline stages.
Own the operational backbone — CRM data quality, marketing technology and automation, targeting infrastructure, campaign reporting — needed to run targeted, signal-based marketing at scale.
Establish operating rhythms, service levels, and decision frameworks that make campaign planning, launch readiness, and post-campaign optimization predictable rather than reactive.
Build and report funnel, attribution, and signal-quality metrics jointly with Sales on a regular review cadence.
Own brand governance and visual identity — the standards that keep every customer-facing touchpoint consistent, modern, and differentiated across campaigns, communications, events, and sales support.
Own the creative production and content engine behind demand generation and market presence, including closing any gap between problem-focused content and solution-focused content.
Partner with Product Marketing and Strategic Marketing to turn positioning and unmet-need research into deployable campaign and brand assets.
Own the PR agency relationship and the external communications strategy — press, thought leadership, executive visibility, and speaking/awards programs — that position Personify as the market leader in engagement-driven clinical cost containment.
Provide executive communications support to Commercial and Executive Leadership, ensuring the company's external voice is consistent with brand and market strategy.
Set the national events strategy — which industry conferences, trade shows, sponsorships, and hosted or customer events Personify invests in, how budget is allocated, and how each event ties back to pipeline or brand objectives.
Partner with account management to support client innovation councils and lead the organization of our annual client conference.
Build, coach, and develop a high-performing, multidisciplinary team across demand generation, marketing operations, brand, creative, communications, PR, and national events.
Create clear accountability, decision rights, and performance expectations across teams so each function knows what it owns and how it's measured.
Foster cross-functional partnership with Sales, Product Marketing, Client Growth & Account Management, and Executive Leadership — marketing as a connected system, not a request queue.