VP, Integrated Marketing

Range Group - Job Postings • Toronto, ON

2d • Hybrid

About The Position

Kensington Tours is seeking a VP, Integrated Marketing to lead the company's next chapter in establishing itself as a luxury brand. This role is central to transforming a successful business into a recognizable luxury brand, focusing on customer experience and trust over paid advertising. The VP will oversee Integrated Marketing, encompassing PR, brand, content, community growth, and lead generation for various travel products targeting an affluent audience across the US, Canada, and internationally. Based at Kensington's HQ, this position reports to the SVP Marketing and works closely with the executive team, offering significant visibility and impact on the company's growth strategies.

Requirements

• 15+ years in integrated marketing, brand, or content leadership.
• At least 10 years in leadership roles.
• Direct experience in PR, social media, and brand development.
• A track record of growing organic and earned channels (PR, social, content) alongside paid performance.
• Experience leading cross-product or multi-brand marketing planning in a company with a diverse portfolio and an entrepreneurial culture.
• Comfort operating with hard KPIs and budget accountability.
• Experience in luxury, travel, hospitality, or another considered-purchase category is a strong plus.

Responsibilities

• Elevate Kensington's voice and presence in luxury travel across earned and owned channels.
• Lead Kensington Cares philanthropic marketing as an expression of company values.
• Lead PR as a growth lever to close the share-of-voice gap against category leaders and build Kensington's authority.
• Lead the Brand team in evolving the Kensington brand to convey product value in a customer-centric, cohesive, and distinctly Kensington manner.
• Drive a customer-centric, agile planning approach across all products, preparing launch plans for future travel products with clear KPIs and a test & learn culture.
• Build plans across all audiences to turn clientele into brand ambassadors.
• Build the content engine, including social media, video, and webinars, to drive engagement, community growth, and lead contribution.
• Lead and motivate the Integrated Marketing team, covering brand, content, and integrated planning.
• Ensure team members have challenging, rewarding roles with clear growth paths within Kensington's flat, audience-led pod model.
• Develop team members' skills and careers, modeling collaborative, cross-pod leadership.
• Measure success through leads and travel booked by the affluent audience, share of voice growth, PR media value, digital journey KPIs, social and webinar engagement, and Kensington Cares donations.

Benefits

• Competitive compensation package with strong pay for performance rewards.
• Opportunity to participate in incentive programs and compensation tied to business and individual performance.
• Employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed