VP Health & Wellness - YMCA of DE Association Resource Center (Downtown)

YMCA of Delaware•Wilmington, DE

4h•Onsite

About The Position

The VP establishes a scalable, high-quality model across all branches, setting standards for programs, equipment, vendor partnerships, and staff development. This role will help shape the future structure of Health and Wellness services, including exploring opportunities for greater association-wide coordination and centralized support where it enhances quality and member experience. The VP expands the YMCA’s impact through innovation and partnerships, advancing a holistic approach to wellness and ensuring Health and Wellness is a key driver of member value, belonging, and long-term sustainability.

Requirements

Strong interpersonal and communication skills to serve a diverse community
Bachelor’s degree in health Promotion, Exercise Science, or a related field.
Minimum of 8–10 years of progressive leadership experience in health and wellness or fitness management.
Demonstrated experience leading multi-site operations or association-wide initiatives preferred.
Strong financial acumen with experience managing budgets and driving revenue growth.
Proven ability to lead organizational change, develop high-performing teams, and implement strategic initiatives.
Knowledge of evidence-based wellness programming, industry trends, and inclusive health practices.
Excellent leadership, communication, and relationship-building skills.

Nice To Haves

Multi-lingual
Four or more years of experience as a personal trainer
Master’s Degree
YMCA Team Leader or Multi-Team/Branch Leader certification, and or related job training in leadership development.

Responsibilities

Serve as the enterprise leader of the Health & Wellness product line, setting strategy, driving performance, and ensuring alignment across all branches.
Develop and execute a holistic, association-wide health and wellness strategy that integrates physical, mental, and social well-being.
Own growth and performance across Personal Training, Small Group Training, Group Exercise, and New Member Onboarding.
Establish and manage key performance indicators (KPIs), holding branch teams accountable for revenue, participation, and retention outcomes.
Identify, pilot, and scale innovative programs that expand reach, strengthen impact, and position the YMCA as a leader in community-based wellness.
Design and lead a system-wide onboarding strategy that drives conversion to ongoing fitness participation.
Increase member retention through structured onboarding, fitness appointments, and program engagement.
Ensure a high-quality, consistent member experience across all locations, reducing variability and strengthening brand standards.
Establish association-wide standards for group exercise scheduling, quality, and instructor performance.
Ensure schedules are data-driven, balanced, and aligned with member demand and peak usage.
Implement systems for instructor onboarding, evaluation, and ongoing development.
Drive innovation in programming to reflect industry trends and evolving member needs.
Develop and implement standardized operating procedures across all core offerings, including: Personal Training, Small Group Training, New Member Onboarding, Wellness Floor engagement.
Conduct regular audits to ensure quality, consistency, and compliance with safety and certification standards.
Establish and manage association-wide equipment standards and lifecycle planning.
Oversee equipment selection, purchasing, and capital planning.
Negotiate and manage vendor partnerships to drive quality, innovation, and cost efficiency.
Ensure preventative maintenance standards are in place and consistently executed.
Develop and implement scalable onboarding, training, and performance systems for all Health and Wellness staff.
Lead, coach, and develop Healthy Living Directors, building a high-performing and accountable leadership team.
Establish clear performance expectations tied to engagement, revenue, and member experience.
Build a strong leadership pipeline and succession plan across the association.
Assess and evolve the organizational structure of the Health and Wellness function, including exploring opportunities for more coordinated, association-wide support models over time.
Own the financial performance of the Health and Wellness product line, including revenue growth, expense management, and overall contribution to association sustainability.
Develop and manage the annual budget, ensuring alignment with strategic priorities.
Monitor payroll, productivity, and program performance to improve operating margin.
Position the YMCA of Delaware as a leader in health and wellness through community engagement, partnerships, and industry presence.
Build and manage relationships with healthcare providers and community organizations to expand reach and impact.
Contribute to regional and national YMCA initiatives, sharing best practices and advancing innovation.