VP, Content Strategist – Health & Wellness

Synchrony • Orlando, FL

23h • Hybrid

About The Position

We are seeking a strategic, data-driven, and creative VP, Content Strategist to lead the development and execution of a unified content strategy, for our Health & Wellness products and solutions, that drives brand growth, customer engagement, and revenue across both B2C and B2B audiences. This leader will own the end-to-end content ecosystem - from messaging architecture to multi-format content production, distribution, and governance. This role requires a modern content operator who is equally fluent in storytelling, performance marketing, and AI-enabled content systems, including LLM-driven discovery and search optimization, in addition to leading and inspiring talent and having the ability to collaborate and influence cross-functionally.

Requirements

• Bachelor's degree OR in lieu of degree, a high school diploma and 8+ years of experience in credit card, financial services or health and wellness marketing
• A minimum of 8+ years of professional work experience in the Marketing field to include 8 years of content strategy, brand storytelling, or editorial leadership
• Proven experience leading integrated content strategies across B2C and B2B environments, including muti-channel, multi-format content ecosystems at scale
• Strong track record of developing messaging frameworks that drive growth
• 5+ years of experience managing a team/organization and experience presenting to and engaging with senior leadership
• Deep understanding of SEO, AI search, and LLM-driven discovery (GEO)
• Hands-on experience with AI-enabled content tools and workflows
• Strong analytical mindset with ability to translate data into actionable insights
• Ability and flexibility to travel for business as required
• Legal authorization to work in the U.S. is required.
• We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

• MBA desirable
• Experience in healthcare and in financial services preferred
• Exceptional leadership, communication, and stakeholder management skills
• Ability to analyze data, identify key trends and opportunities and develop improvement opportunities
• Self-motivated, creative, strong initiative, and flexible
• Strong process and project management skills with successful experience influencing and leading cross-functional teams
• Able to work in a fast-paced environment and manage multiple projects
• Strong communication skills needed to exchange complex information and interface with cross-functional teams both internally and externally
• Demonstrates exceptional attention to detail, ensuring accuracy, consistency, and high-quality execution across all deliverables
• Positive, high-energy attitude with passion for content

Responsibilities

• Define and evolve core messaging pillars, themes, and strategic narratives aligned to brand and business priorities
• Develop compelling messaging tailored to distinct customer segments (consumer/cardholder and B2B)
• Ensure consistency and clarity of messaging across all channels and touchpoints
• Partner with marketing, brand and product teams to translate business strategy into differentiated content
• Optimize the strategy and oversee creation of multi-format content that may include: Webinars and video series, Case studies, customer storytelling and provider testimonials, Blogs and newsletters, Website and landing page copy, Marketing collateral and merchandising content, Social media posts, Tradeshows – onsite content capture (i.e. provider testimonials)
• Establish scalable content frameworks and editorial standards
• Lead internal teams and external agencies to deliver high-quality, high-impact content
• Collaborate with our Enterprise Content and SEO teams, as well as with PR, to drive LLM, GEO and AI content optimization strategies to ensure brand visibility in emerging discovery platforms
• Stay ahead of trends in LLM-based discovery, AI search, and generative content
• Collaborate with Enterprise Content team to implement tools and processes to scale content creation while maintaining quality and brand voice
• Collaborate with our Enterprise Content team to define the content roadmap and editorial calendar based on business impact and audience needs
• Prioritize content programs, formats, and topics that drive measurable outcomes
• Allocate resources effectively across internal teams and agency partners
• Continuously evaluate and optimize content mix based on performance data
• Establish and enforce content governance frameworks across all channels
• Define channel-specific content strategies while maintaining a cohesive brand voice
• Partner with digital and marketing teams to optimize content distribution and performance
• Ensure compliance with brand, legal, and regulatory standards
• Define KPIs to measure content effectiveness across awareness, engagement, and conversion
• Leverage data and insights to continuously refine messaging and content strategy
• Build reporting frameworks that connect content performance to business outcomes
• Coach and lead a high-performing content team
• Collaborate and work cross functionally across the org (Marketing, Performance Marketing, Legal, Compliance, Analytics, etc)
• Influence executive stakeholders with data-driven insights and strategic recommendations
• Perform other duties and/or special projects as assigned.

Benefits

• eligible for an annual bonus based on individual and company performance
• option to work from home near one of our Hubs or come into one of our offices
• required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events

What This Job Offers

• Job Type: Full-time
• Career Level: Executive